As the Chief Digital Office of Christy Sports, Harvey Bierman created an 18-month roadmap for developing and accelerating the company’s ecommerce and digital marketing efforts. The plan started with improving Christy Sports' digital experience to match its in-store experience, optimizing the team, streamlining processes, and pivoting the tech stack — in that order.
Between the COVID-19 pandemic and other unanticipated technology barriers, the team needed a trusted, scalable, and enterprise-level technology partner to enable the digital transformation at the speed COVID required. While people and process optimization continued, technology became the most time-sensitive priority.
Christy Sports, in partnership with Red Van Workshop, deployed Salesforce Commerce Cloud as a scalable software-as-a-service (SaaS) delivery model. This helped the company build a robust customer engagement system and enabled it to embrace continued agile and transformative customer journeys. The platform also had the integrated order management layer Christy Sports needed to replace its manual online order fulfillment process. MuleSoft helped connect this new digital platform to its back-end and third-party systems.
“Commerce Cloud, Order Management, and MuleSoft allowed us to tackle a lot of really complicated things simplistically so that we could set that foundation, do it quickly, and then start leaning in on the people and process.”