As retailers everywhere navigate a rapidly changing and unpredictable retail market, FILA continues to see an uptick in online sales. The brand attributes its success to having a truly connected customer experience ecosystem — with sales, service, and digital commerce (both D2C and B2B) unified on a single platform.
Coinciding with the launch of its new B2B commerce site, FILA also implemented a new ERP to automate operational processes and deliver a seamless self-service experience. “The ERP is definitely high on the totem pole — and knowing how much we rely on it, it made sense to launch them together versus trying to have our B2B site come first,” said Hachmeyer.
For FILA, the integration helps the company improve demand planning and forecasting while eliminating the need to update and maintain information in multiple systems. On the buyer side, customers can now track and review their purchase history in real time, enabling a better ordering experience.
FILA’s short-term roadmap includes continuing to harness the agility of the platform to build a full, end-to-end ecommerce experience — using MuleSoft to improve the data flow between systems. “We have a lot to do yet, but we're excited,” said Hachmeyer.