Playbook: Getting Started with Service for Small Businesses

Learn how to create your own service strategy and shape a small business that customers trust.

Overwhelming evidence establishes that customer service can make or break a small business. An estimated 63% of customers in the United States say poor customer service has made them stop buying from a business. And according to recent Salesforce data, 70% of Americans say companies that have demonstrated care and empathy have earned their loyalty.

The "Getting Started with Service for Small Businesses" playbook provides interactive call-outs to help build your customer service strategy. It will help you figure out what your service approach should be, for topics including:

  • What service means for your small business
  • Hiring and building a service-focused culture
  • Designing a service solution around the right channels
  • Knowing which metrics to track and how to measure them
  • Solutions for scaling your service

Get started with your own customer service.


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