Busy holiday shoppers love the convenience of discovering, researching, and comparing prices for gifts on their phones. In fact, in Q4 2022, mobile phones accounted for 74% of traffic and 63% of orders.
So, what’s next? Make it easier for customers to buy on platforms like Instagram, TikTok, WhatsApp, and even gaming consoles. By embedding the buy button where shoppers spend their free time, you can reduce the number of taps it takes to get products to their doorstep. And, by adding payment options that save shipping information and resonate with younger users — like Apple Pay — you can increase your mobile cart conversion rate on emerging commerce channels.