When every shopper interaction generates a signal, the retailers who win are the ones who act on it instantly. Only Salesforce unifies shopper identity, behavior, and purchase history in real-time so AI agents can adapt offers, journeys, and experiences in the moment.
Get to know your customers through unified profiles. Personalize offers across any channel with AI to drive ROI. Build lasting relationships that drive business growth.
Connect first-party customer data using prebuilt integrations. Bring together data from across your entire retail operation, including Salesforce and external sources. With Identity Resolution, unify millions of records and resolve duplicate identities to produce a single view of every customer.
Create targeted audiences, without SQL or requesting data. Use generative AI to translate plain language descriptions into functional segments in seconds. Use a no-code builder to create and prioritize audiences with waterfall segmentation, and find high-value customers using Einstein lookalikes.
Increase efficiency with unified performance data, automated reporting, and AI insights. Optimize media plans, ingest media buys, and achieve greater ROI. Prove the business impact of campaigns with best-in-class data visualizations built for retail marketers.
Grow advertising revenue and protect margins with Retail Media. Activate first-party loyalty and purchase data to scale media operations, attract brand advertisers, and optimize campaign performance across every channel with full data privacy control.
Deliver AI-powered campaigns that increase conversion across channels. Build the perfect shopper journey with Journey Builder, integrate dynamic multichannel content, and unify departmental silos to connect the customer experience across marketing, service, sales, and loyalty touchpoints.
Activate deep shopper insights with AI, including segment creation and lookalike modeling. Automate intelligent marketing journeys with built-in predictive AI. Scale lead generation and account-based marketing with AI scoring, key account identification, and full-funnel, multi-touch attribution.
Treat every shopper as an individual with website and app personalization, AI-driven journey triggers, and real-time affinity profiling. Send timely messages with Open Time Email Personalization, and deliver AI-automated offers to maximize engagement. Review real-time analytics to optimize ROI.
Configure loyalty programs that fit your brand, not the other way around. Run multiple B2B and B2C programs simultaneously on one platform. Launch referral promotions in minutes with a guided setup wizard, and tie every reward back to real shopper behavior.
With Einstein, select a KPI to improve and create an always-on pipeline of AI insights. You can answer big-picture questions like how to reduce spend by lowering your CPM or go deeper to see what creative had the largest outlier effects in a recent campaign.
Extend the power of your unified marketing data with simple exporting. Visualize and explore your data in Tableau with a “clicks not code” native integration. You can also push data to Snowflake, PostgreSQL, and Google BigQuery for incorporation into your enterprise data lake or warehouse.
Make sure everyone has the data they need, when they need it. Share real-time marketing insights across teams and departments with a native Slack integration. Schedule one-off or regular updates, embed dashboards, or download widgets for use – anywhere.
Fuel creativity with data insights. Grow efficiency with AI. Personalize customer relationships with Marketing Cloud.
Activate your data, scale insights with AI, and unify all your data in a single customer profile.
Activate your data, scale insights with AI, and unify all your data in a single customer profile.
Create and deliver boundless, personalized customer journeys across marketing, advertising, commerce, and service.
Nurture relationships and create lasting loyalty on the world’s #1 CRM.
Help see and understand data to make better decisions with analytics powered by CRM + AI + Data + Trust.
Bring everything together in Slack to optimize marketing performance, get to market faster, and grow your brand.
Contact us today to learn more about how Salesforce can meet your unique needs.
With Salesforce, we have a partner that not only enables the integration of innovation, but welcomes it.
Sameer HassanSVP, Technology, Williams-Sonoma
Learn how Salesforce grows revenue and relationships.
Discover insights and thought leadership for the retail industry.
Salesforce for Retail is the only unified platform combining retail-native marketing workflows, deep shopper data, and AI agents that act in real time, so your marketing, loyalty, commerce, and service teams work as one and every shopper experience, across every channel, feels personal.
Marketing Cloud is an AI-powered marketing platform built for retail. Marketers can segment audiences with generative AI, deliver personalized campaigns across email, SMS, and social, automate shopper journeys with Journey Builder, and optimize strategy with real-time performance insights.
Marketing Cloud for retail includes Data 360 for unified shopper profiles, Personalization for real-time 1:1 experiences, Engagement for AI-powered campaigns and journeys, Loyalty Management for retention, and Intelligence for performance optimization and ROI reporting.
If your business runs multi-channel marketing campaigns, retail marketing software can help your business with automation, personalization, and data-driven decision-making. It streamlines processes, boosts productivity, enables personalized customer experiences, and offers insights to optimize retail marketing strategies.
Retail loyalty software differs from CRM, but with Salesforce they work as one. Loyalty Management is built natively into the Salesforce platform, tying B2B and B2C programs directly to your CRM for a single view of every member. Every touchpoint, marketing, service, and commerce, stays consistent.
Choosing the right marketing software involves identifying your marketing needs and goals, evaluating the capabilities of different software, and ensuring they meet your requirements. Consider factors such as ease of use, scalability, integration with existing systems, and customer support.
Choose a retail loyalty management solution that delivers native connectivity to data, marketing, commerce and service experiences, channel breadth, flexibility to manage programs, native measurement tools, embedded retail AI, customer support and training resources, dependability, and scalability.
