A dashboard for path optimizer summary.

Retail Operations Software

Enable Smarter and More Adaptive Retail Operations

From the floor to the back office, give store associates and operations teams AI agents, unified data, and real-time context they need to serve every shopper, Onboard faster, adapt continuously, and coordinate seamlessly across teams and locations with Salesforce for Retail.

See how top retailers enable their employees with data and AI.

Bring online and offline shopping together with modern point of sale

Turn any device into an intelligent point of sale. Built-in AI agents surface personalized product recommendations and guide associates with a voice assistant, helping them meet shoppers wherever they are with a modern, mobile-first POS experience.

POS dashboard

Give associates real-time inventory and shopper data so they can deliver truly personal clienteling. And when an item isn't on the shelf, endless aisle lets them tap the full product catalog to find it, order it, and save the sale.

A dashboard of a customer profile

Connect every dimension of your shopper from loyalty, order history, service, and online behavior in one place for your associates. No separate tech stacks. No broken handoffs. Just a faster, more personal experience from checkout to fulfillment.

Dashboard of a customer's orders and shipping
POS dashboard
A dashboard of a customer profile
Dashboard of a customer's orders and shipping

Empower everyone with data and AI-powered personalized insights.

Surface plain-language predictions, alerts, and guided recommendations directly in Slack and the tools your retail teams already use so associates spot a sales dip, understand why, and know what to do next, without ever opening a dashboard

Personalized insights for selected regions.

Access personalized, plain-language insights in your associates' flow of work. Proactively surface what changed, why it matters, and what to do about it, without waiting for a report.

A dashboard for today's pulse showcasing key metrics.

CRM Analytics brings native AI-powered dashboards and KPIs directly into Salesforce, giving your team visual, actionable intelligence built on the data that matters most to your business.

A journey dashboard containing key insights.
Personalized insights for selected regions.
A dashboard for today's pulse showcasing key metrics.
A journey dashboard containing key insights.

Equip associates to provide better service and drive revenue.

Give service associates AI that works alongside them by handling routine requests, generating real-time responses, and surfacing the right context to resolve every interaction faster and more personally.

Personalized service through conversational, predictive, and generative AI.

Put an AI agent in every seller's corner to help automate low-value tasks, guide decisions throughout the sales cycle, and help associates focus on what actually moves the deal forward.

Chatbot assisting a customer with a change in delivery time.

Instantly generate accurate, on-brand SMS and messaging replies grounded in your knowledge base and the shopper's conversation history, so associates spend less time typing and more time connecting.

Einstein chatbot addressing customer queries.
Personalized service through conversational, predictive, and generative AI.
Chatbot assisting a customer with a change in delivery time.
Einstein chatbot addressing customer queries.
A customer interacting with an executive, online.

Build the perfect retail operations solution with our help.

Contact us today to learn more about how Salesforce can meet your unique needs.

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Enable Smarter and More Adaptive Retail Operations FAQ

A cloud native POS that brings online and offline shopping experiences together on the #1 agentic CRM. It is an all-in-one point of sale software revolutionizing the way in which retailers can process orders and transactions from anywhere in-store.

Today's shoppers don't think in channels. Neither should your technology. Salesforce Point of Sale replaces disconnected in-store and online stacks with a single, cloud-native platform that runs on any device your associates already carry. From mobile checkout and clienteling to endless aisle, store fulfillment, and real-time operations, every capability is connected to the same shopper profile, so every interaction feels like one continuous experience.

Salesforce for Retail is the only platform that unifies your shopper data, AI agents, and every team from marketing and merchandising to store operations and service. That way, you can run an agentic retail enterprise that anticipates what shoppers want and acts before they have to ask.

One platform. Every team. Every shopper interaction connected. Salesforce gives retailers a unified foundation that turns fragmented data into agentic experiences: AI that anticipates demand, associates that know every shopper, and operations that adapt in real time. The result is lower costs, stronger loyalty, and a retail enterprise that acts faster than the competition.

Every associate, marketer, and service rep works from the same complete shopper profile. And with AI agents that surface the right context, next-best action, and personalized recommendations at every touchpoint, no interaction ever feels like starting from scratch.

Salesforce puts an AI agent behind every retail role so marketers build precise shopper segments in seconds with natural language, associates receive real-time next-best-action guidance on the floor, and service reps resolve cases faster with AI-generated responses grounded in each shopper's full history. Less time on tasks. More time on the moments that build loyalty.

The right store operations platform does more than connect your teams. It puts an AI agent behind every workflow. Look for software that gives associates instant access to the right information, automates routine tasks across departments and supplier relationships, and surfaces recommendations grounded in real shopper and inventory data. As a result, your people spend less time navigating systems and more time making decisions that matter.