9 of the Best Sales Enablement Software Options for 2025

There's a tool that's become a key tactic for growth for sales teams across industries. In fact, the use of this tool jumped 48% in 2024 alone, and three in four reps say it prepares them to meet quota, according to the Salesforce State of Sales report.

Let's explore what you should be looking for in sales enablement software and the key features that can make a difference for your team. 

Sales enablement software is the tools and technology that help salespeople train, give and receive coaching, and find the sales materials necessary to serve their leads. Most sales enablement apps include training through a learning management system (LMS), storing and serving sales materials through a content management system (CMS), and tracking the use of that training and content through customer relationship management (CRM) functions.

Basically, it's a lot of three-letter acronyms that lead to ROI for sales teams.

Sales enablement means what it says on the box — people, processes, policies, and tools that serve the sellers who bring in the revenue to make a business viable. Sales enablement teams ask and answer the important questions, such as:

• Do our reps have content — playbooks, videos, case studies, infographics, and more — to help them convert leads?
• Does our sales team actually use the sales content that our marketing team has created? Why or why not?
• Which content is most effective, and which isn't? What part of the sales pipeline needs help?
• Why do some sales reps perform well, and how can we help the others succeed, too?

Are we losing customers at certain points? How can we claim a greater share of recurring revenue?

Sales enablement platforms are employed by three primary groups:

• Sales representatives depend on this tool to find and customize sales material just in time for prospects. They also train on new sales plans, products, tools, services, and campaigns so they can truly know their stuff.
• Marketing teams build much of the content that the sales teams will use, like new campaign materials, ebooks, and more. Sales teams' ability to bring in revenue with that content is partly a reflection of the marketing team's performance.
• Sales enablement leaders work towards the sales strategy and coordinate sales enablement efforts. They check key metrics for sellers, such as training completion and sales content usage, and track it against actual sales to see what's performing well.

Every piece of content and every training program is an investment. If you don't track it, you can't know if it's working.

Sales enablement platforms bring everything into one place with trackable metrics, including:

• Ramp time: The length of time for a new rep to get fully onboarded. With the right enablement tools, this should decrease with each hire.
• Win rate: The percentage of deals won in a sales pipeline. Reps who are well trained and constantly practice through enablement tools close more.
• Deal size: The average closed deal value. Sales enablement helps reps learn how to upsell and bundle by making them more familiar with products and tactics in the organization.
• Sales cycle length: The time it takes to turn a cold lead into a won deal. Enablement tools combined with CRMs help highlight the right content at the right stage of the funnel to help move leads.

This means that leaders and users alike get actual data that enables continuous improvement. Learning, doing, and reinforcement — all in a single interface.

When choosing the right sales enablement software for your sales team, it helps to understand how sales tools are evaluated. The following list is curated from G2 and Capterra, both of which score sales software based on user feedback, features available, and overall satisfaction.

G2 uses a five-star system focused on usability, customer satisfaction, and market presence while Capterra (which also uses a five-star system) incorporates user ratings across categories like ease of use, customer support, and value for money.

Each of the tools listed here has a minimum rating of four stars, ensuring they are top contenders for streamlining your process, improving collaboration, and helping your team work smarter.

Salesforce Sales Cloud is a CRM platform that gives teams the ability to manage all aspects of their sales processes by centralizing lead tracking, contact management, reporting, and dashboards. Sales Cloud offers Salesforce sales enablement features built into the CRM to surface tools within the flow of work and connect rep enablement activity with sales results. The platform is fully customizable and allows integration with other Salesforce sales solutions and sales enablement software.

How it helps sales teams:

• Learning management: Capture sales call intelligence data with AI-powered Einstein Conversation Insights and apply it to rep behavior or use it for coaching opportunities. Track keywords automatically for specific examples to enhance rep performance on calls, such as talk-and-listen ratios or competitive product mentions.
• Content management: With a no-code program builder inside the Salesforce sales enablement software, teams can create relevant programs, guides, videos, scripts, and templates for specific best practices and sales goals, such as increased cross-selling, targeted product growth, and improved prospecting. ​​These programs are delivered within the CRM to be more effectively aligned with the seller workflow.
• Customer relationship management: Monitor the effectiveness of sales enablement programs using real-time dashboards and analytics, identifying which resources and activities are driving the highest revenue and where sales rep performance can be improved.
• AI: Sales Cloud integrates a personal AI coach called Agentforce Sales Coach to provide reps with customized coaching and real-time feedback. It analyzes sales pitches within opportunity records to offer precise, actionable insights and prepares reps for tough conversations through interactive role-playing.

Seismic offers an all-in-one platform called Seismic Enablement Cloud that helps sales teams with skills, content, tools, and insights. The platform has more than 150 integrations, including CRM options, email tools, collaboration software, and content authoring. G2 reviewers appreciate that it saves time by providing "all you need at a glance."

How it helps sales teams:

• Learning management: Seismic Learning is a training platform that helps sales teams learn and develop skills using certifications, practice scenarios, and partner role plays.
• Content management: Generative AI features can be used to create learning content, such as multimodal learning paths or assessments.
• Customer relationship management: Seismic analyzes the data across content, enablement, learning, and engagement from millions of interactions.
• AI: Using free-form, natural language dialogue, sales reps can search sales enablement resources and curate content based on territory, context, or other factors.

HubSpot Sales Hub is a CRM that allows teams to manage leads, connect with prospects over email, and see performance metrics via simple dashboards. Sales teams primarily use HubSpot's sales enablement capabilities for content management and creation. G2 reviewers note the user-friendly interface and the ability to integrate with other platforms.

How it helps sales teams:

• Learning management: Conversation intelligence coaches sales reps with data-driven insights from sales calls to quantify competitive trends and identify top objections.
• Content management: Sales playbook software offers interactive cards displayed in HubSpot's sales software to guide reps with the latest sales plays, scripts, guides, and more.
• Customer relationship management: Integrated email functionality allows reps to engage with prospects and customers in the same place they manage their pipeline.
• AI: HubSpot's AI tool, Breeze, has features for guided selling, predictive sales forecasting, and sales reporting.

Mindtickle is a revenue enablement platform that combines on-the-job learning and deal execution to drive sales team behavior change. It has features for training, content, digital sales rooms, AI role plays, and more. Capterra reviewers appreciate that it helps them learn at their own pace, and its gamification method keeps them motivated.

How it helps sales teams:

• Learning management: Mindtickle employs a scientifically backed approach to sales team learning, prioritizing results over completion. It enhances engagement through gamification features such as leaderboards, live challenges, and quizzes.
• Content management: Content is centralized and searchable with universal version control, content expirations, and business taxonomies and filters.
• Customer relationship management: The platform allows you to map sales rep performance and revenue outcomes, providing insights into how specific skills and knowledge directly impact business results.
• AI: Through AI-driven reinforcement, the softwarenensures that skill sets are applied in real-world situations, offering practice opportunities such as pitches, demos, and buyer interactions.

Highspot combines content management, sales rep guidance, training, coaching, and success metrics analysis within its unified sales enablement solution. Capterra reviewers like the ability to share content with clients and prospects and track when a customer has opened the content that was sent. Users also appreciate having a single source of truth for collateral.

How it helps sales teams:

• Learning management: Sales reps take personalized learning paths that combine live learning, video practice, and eLearning. Sales leaders can author lessons and courses with pre-built templates.
• Content management: Sales reps can serve up AI-powered search results and AI-generated answers to customers from their content library.
• Customer relationship management: Highspot connects sales engagement platform data and metrics to associated CRM records via 100+ integrations, including Salesforce, Microsoft, and Google.
• AI: Highspot Copilot offers AI-powered sales coaching, conversation intelligence, meeting summary generation, and manager feedback.

Showpad integrates training and coaching software with content solutions. Its visually intuitive interface allows field and inside sales teams to bring physical products to life in digital experiences, from 3D models to 360° immersive showrooms. G2 reviewers like its flexibility, user-friendliness, and the ability to customize the platform to their business.

How it helps sales teams:

• Learning management: Onboard and upskill sellers with Showpad Coach's AI-assisted coaching that includes interactive courses, live training, video recordings, and real-time leaderboards.
• Content management: Sales reps can personalize content with automated marketing-approved templates. The Shareable Pages feature allows reps to generate a link and share content across platforms that are not directly integrated with their system.
• Customer relationship management: Showpad integrates with CRMs like Salesforce, marketing automation systems like Marketo, and email integrations like Outlook and Gmail.
• AI: Sellers can hone their pitch skills with PitchAI, including benchmarking themselves against top performers in their industry and getting real-time feedback on their pitch style.

Exclusively for virtual sales, Demodesk is an intelligent customer meeting platform that summarizes sales calls, automates CRM management, and delivers personalized sales coaching. Capterra reviewers appreciate that it makes software demos easier. They also like that they can collaborate with buyers on the same screen without any software downloads.

How it helps sales teams:

• Learning management: The Demodesk AI Coach leverages insights from more than 1 million sales calls and frameworks from leading sales coaches. It uses pre-built scorecards that are based on popular sales methodologies, such as BANT, MEDDIC, or SPICED.
• Content management: Create a searchable recording library for meetings, including video calls, phone calls, and offline meeting recordings. Demodesk analyzes the library based on company-specific objectives and selling points.
• Customer relationship management: Demodesk can be used alone or integrated with a CRM, such as Salesforce, to automatically sync call notes and next steps.
• AI: The Demodesk Notetaker automatically joins meetings, takes notes, transcribes and translates conversations in 98 languages, and summarizes transcripts.

ClientPoint is a single sign-on platform that integrates and automates business relationship enablement, document generation, sales proposals, and e-signatures. Capterra users like the analytics, being able to send a proposal online, and track who, when, and how long each person reviews the proposal.

How it helps sales teams:

• Learning management: Limited training and coaching functionalities but sales leaders can use permissions to access and edit sales materials.
• Content management: Sales materials are available in a master content library, and sellers use the document generation engine to edit and customize proposals, sales and marketing content, and contracts. Content is shared in an online viewer that is branded and themed to match a company's look and feel
• Customer relationship management: ClientPoint can be used alone, or it can integrate with a CRM, including Salesforce and Microsoft Dynamics CRM. You can view performance via reports by sales reps, divisions, regions, markets, or services.
• AI: ClientPoint's AI-powered assistant, Meg, is a chatbot that nurtures relationships with buyers when a business' sales rep is unavailable.

Sales enablement software is a force multiplier on everything you're trying to do with your sales team.

Digging through a disorganized cloud drive trying to find a pitch deck for channel sales is outdated. With all approved content in one place and easy to search through, sales reps can give a unified message and take a unified approach that helps the lead and customer experience stay consistent. Types of content you might upload are customer stories, product slide decks, ebooks, and product demo videos. Sales enablement tools are a great way to push out new content and training on the content as well.

Teams can spend less time looking for content and more time connecting with customers. The best sales enablement platforms use AI to figure out the context of sales conversations and surface relevant articles, videos, and more that the sales rep might need. Connecting enablement software with your CRM is the way you know if your content and training investment works. That’s because it’s where the outcome data is: pipeline generated, pipeline progression, sales activities, and so on. This can increase revenue operations metrics, such as total contract value, and decrease cost per acquisition because less time is required to produce and find content so sales reps can work on additional leads.

With easy-to-find personalized content and training tailored to each salesperson's needs, sales performance and closing rates can increase. For example, sales managers can identify individual sales reps who are underperforming with a given product and assign them content that the enablement software has associated with increased sales of that product.

• Content management, discovery, and delivery: The content library and CMS need to be robust, with advanced search and predictive surfacing of content based on what modules the sales rep has already gone through and opportunities for improvement their manager has identified.
• Guidance center: Marketing teams need to easily be able to create content, and sales teams need to be able to customize it to fit the specific situation.
• Conversation insights: AI can help managers automatically get dashboards to find coaching opportunities by identifying keywords within calls and other sales communications, such as product names or competitors. Then they can listen to recordings or hop into calls live.
• AI-powered coaching and feedback: Save sales leaders time and coach at scale with AI coaching. Lead sales reps through their pitches, and allow managers and colleagues to rate them.
• Analytics and forecasting: Built-in analytics and reporting helps teams determine what works using real-time insights from the sales pipeline, machine learning of processes, and improved visibility for sales leaders.

The best way to use a sales enablement platform is to identify your sellers' pain points in the sales and training process, then customize the platform's features around overcoming them. Establish trackable goals in the system, and educate the sellers around those goals. Continuously track their usage and performance, and aggregate the data to find out why some things work and some things don't. And of course, keep iterating.

I always like to start with the end in mind, i.e.: what's the business impact we're trying to achieve? Here's how I'd approach a brand new sales enablement initiative:

• Decide on the key builders of your sales enablement program: Gather a team of leaders and subject-matter experts based on their experience and availability. This could be sales leaders, marketing leaders, and some salespeople to provide the ground-floor perspective. Find out their biggest issues with the way things are and what they recommend instead.
• Determine goals and prototype: Choose the most important outcomes, like increasing deal size, decreasing sales cycles, or reducing turnover. Next, determine what new behaviors your salespeople need and what is in the way. What can't they do, don't know, or won't do? Finally, share your prototypes with sales leaders and sales people.
• Set a turnaround time: Commit to a timeline and checkpoints, plus a method for tracking progress and analyzing the success of the project.

Here are the key considerations to take into account when choosing sales enablement software:

1. Consult a cross-functional team: Gather the thoughts of sales and marketing leaders, sales strategy, sales operations, and IT staff on needed functions, possible roadblocks, and success metrics.
2. Decide requirements: Figure out your core feature set, the types of integrations needed, how much customization is required, and what the budget is, based on your ROI goals.
3. Create an RFP: Draft everything into a request for proposal (RFP) that can be sent to various software vendors.
4. Narrow down to a short list: Evaluate the responses for disqualifying factors, and identify the common denominators of top performers. Use online user reviews to get down to five or 10 choices.
5. Demo thoroughly: Sit in on demos from each of your shortlist options with a team made up of representatives from each department. Compare apples to apples by giving them a handful of typical scenarios to run through with you.
6. Plan implementation: Decide on a timeline to get your sales enablement software implemented, using feedback from the cross-functional teams who will be affected. Plan on a period of overlap if you're migrating from an old system; it's better to have double coverage than none.
7. Buy: Start implementing.

While the above features are the basics, the items below can take your team to the next level:

• Integrate with your CRM: Integrating with your CRM and other sales software lets you connect content and training investment to outcomes. Save time by tying all sales activity in your automation software to the content and training your team uses. Go even further by tying it to your revenue lifecycle management tools so quotes, contracts, and billing all stay connected to sales enablement.
• Scale with automation and AI: Focus on AI features, such as contextual discovery that supplies your sales reps with the content they need only when they need it, and those which make customizing your sales material easier.
• Personalize each rep's experience: Machine learning features also make the learning material better. The platform can recognize products that sales reps commonly have low sell-through rates on and recommend training that have been found to increase that metric, for example.

Host content and make it easy to discover to help teams grow and learn whether they're new or seasoned. Track metrics and keep mentors and coaches engaged so nobody feels left behind. Unlock their talent, free up their time from busywork, and help them hit the pavement. That's sales enablement.