Agentforce 360 for Retail

The retail platform built for every touchpoint and any AI.

Salesforce delivers the only unified, headless platform combining retail-native workflows, deep customer and business context, and AI agent orchestration — activating complete, end-to-end experiences across every channel you own & operate, and the AI your customers are already using.

See how retailers deliver success with Agentforce for Retail.

Proven results from top brands.

10 %
boost in net promoter score*
Salesforce helps improve brand equity with agent-first service*
60 %
increase in online revenue*
Agentforce Service resolves 60% of all customer inquiries without any human intervention.
53 %
increase in conversion rate*
Agentforce Commerce helps turn more shoppers into buyers.
106
stores deployed with Modern POS in just 18 weeks**
A fast, scalable rollout—without disrupting day-to-day operations.

Build the perfect retail solution with Salesforce.

Two people at a cash register with a call stating: powered by 1.5B+ shoppers
See what's trending on a global scale with shopping forecasts and insights, powered by 1.5 billion global shoppers.
Salesforce mascot, Astro, overseeing a sales page for a product with relevant metrics highlighted.
Run your retail media network from one connected platform.

Looking for higher margins? Salesforce for Retail Media is designed to help retailers grow advertising revenue, scale media operations and sales, and optimize campaign performance by activating first-party data.

Get the most out of your retail business with thousands of partner apps and experts.

Retail CRM FAQs

Our portfolio of products, built on the trusted Agentforce 360 Platform, helps you connect with customers in a whole new way. Now everyone — your retail customer service, marketing, sales, commerce, IT, point of sale associates, and data teams — can augment their work with connected data, trusted AI in retail purpose-built for retail.

Retailers have access to a unified engagement platform that provides a single source of truth across their entire partner ecosystem – retail marketing, commerce, service, IT, and store. You can now focus on driving costs down and loyalty up with Salesforce for retail CRM.

Boost loyalty with connected experiences across point of sale, retail ecommerce, marketing, and service delivered on the Agentforce 360 Platform. Empower employees and associates with digital tools and data to effectively serve shoppers at all touch points with our retail solutions.

Choose the retail solution that's right for you. Whether your goal is to win new & profitable customers, simplify & scale omnichannel commerce, elevate connected & consistent service, supercharge your store & HQ employees or strengthen & optimize partner relationships.