Endless aisle virtually extends the breadth and depth of a store’s inventory beyond what is currently sitting on the shelf. In the event that a client enters the store looking for something that is either not in stock or not normally carried, retailers can still save the sale by facilitating an in-store purchase of an orderable item. When the local assortment fails to mirror the digital experience, endless aisle retail solutions create a bridge between the two.
Of course, endless aisle technology doesn’t need to be limited to only the specific products that customers can’t find in the store. It can also serve as a suggested selling solution. When product recommendation data is incorporated, retailers can easily cross-sell or upsell related items that might interest their customers. As an added benefit, endless aisle options help modernize retail businesses, extending the digital experience — where most modern customer journeys begin — into the brick-and-mortar store environment.
The benefits of endless aisle include fewer sales lost due to product unavailability, improved cross-selling and upselling, and increased brand engagement through exceptional, multichannel in-store service. When clients have endless shopping possibilities, they never have to worry about going home empty handed.