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#1 Agentic CRM
Your agents, your team, your data — working together so every customer interaction reflects your business at its best.
Your agents, your team, your data — working together so every customer interaction reflects your business at its best.
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Meet your human-agentic interface. Connect any AI agent to the context, rules, and workflows that live in Salesforce.
Your Salesforce data, workflows, and business rules. Working for you inside Claude.
Ask, and Slackbot builds it — a dynamic UI for any data or content, generated right inside the conversation.
Agents handle the research, the validation, and the repetitive work — all within guardrails you control — so your people can focus on decisions only they can make.
Everything your business runs on, your data, models, and workflows, are connected from the start with trust that is built-in, not bolted on. Transform your business with our step-by-step guide to becoming an Agentic Enterprise.
AIforce connects any AI agent to the context, rules, and workflows in Salesforce — so it can securely act on behalf of your business, governed by the same permissions that already run it.
Deploy an infinitely scalable workforce that reasons, acts, and improves processes across every corner of your business, 24/7. One that’s trained on your data. Built for your industry. And governed by your rules.
Designed with industry expertise, these out-of-the-box solutions align with your workflows, data, and customer needs, so you can modernize faster, go to market sooner, and deliver value from day one.
Connect with customers proactively to deliver AI-powered, high-value experiences.
Elevate your workforce with AI agents for healthier businesses, outcomes, and communities.
Streamline processes and achieve operational excellence to drive profitability and growth.
Boost productivity and enhance 24/7 student support with purpose-built AI for education.
Increase client trust, recruit and retain the right talent, and build a vibrant work culture.
Automate workflows, unify and integrate data, and thrive in a new era of tech, powered by trusted AI.
Integrate all your data across a unified value chain to better serve customers and channel partners.
Learn essential AI and Agentforce skills required to shape the future of work for free.
Confidently explain Agentforce concepts and business impact.
Implement Agentforce solutions to drive measurable business outcomes.
Understand advanced concepts and design complex strategies.
Grounded in trust, customer success, innovation, equality, and sustainability, we’re committed to doing well in business and doing good in the world — investing 1% of our equity, technology, and time to create lasting change. We’re also a founder and champion of Pledge 1%, a global movement to ensure giving back is part of companies of all sizes.
Salesforce is the #1 AI CRM (customer relationship management) platform. We bring companies and customers together by providing a unified set of applications — powered by agentic AI and data — that help every department, including sales, service, marketing, commerce, and IT, work as one. You can learn more about what Salesforce is and what Salesforce does by visiting our official resources. Our cloud-based agentic solutions help you find more leads, close more deals, and provide better service to your customers, all on a single, integrated agentic platform.
CRM stands for customer relationship management. It’s a technology for managing all your company’s relationships and interactions with customers and potential customers. A CRM system helps you:
• Organize contact information, leads, and customer service data
• Automate tasks like logging calls and sending follow-up emails
• Analyze data to understand customer behavior and business performance
A CRM, especially one powered by AI like Salesforce, is essential for growth because it gives you a single, 360-degree view of every customer, allowing you to build stronger, more profitable relationships at scale.
Agentic AI refers to advanced artificial intelligence systems that can act autonomously to achieve a specific goal with minimal human intervention. Unlike traditional AI that only generates content or analyzes data, agentic AI can reason, plan multistep actions, and execute tasks.
In Salesforce, agentic AI — part of our Agentforce technology — is used to:
• Automate complex workflows like lead qualification or service case resolution
• Predict business outcomes, such as which deals are likely to close
• Personalize every customer interaction across marketing, sales, and service channels
Salesforce offers agentic CRM solutions tailored for companies of all sizes, from startups and small businesses to large global enterprises. Our Salesforce Platform is flexible and scalable, allowing you to start with the essentials you need — like sales, service, commerce, or marketing — and easily add more functionality as your business grows. This ensures you only pay for what you use and have an AI and CRM platform that can grow with your business.
Salesforce Starter helps you hit the ground running for free, providing an all-in-one suite of sales, service, and marketing tools designed specifically for small business needs. The setup process is simple so you can focus on building customer relationships immediately, with the peace of mind that the full power of the Salesforce ecosystem is ready whenever you are.
The biggest launches, the boldest ideas, the moments that change everything. Stream 400+ sessions, virtual hands-on trainings, and the world’s most influential voices. Leave with the skills and clarity to move your business forward.
Unlock more value from your data & apps.
Customer 360 knows how your business runs. Its proven business logic, workflows, and processes mean every action an agent takes is one your business already trusts.
Data 360 connects your systems, manages your data, and unifies customer context — creating trusted business context for every human and every AI agent.
