Aon Corporation Selects Salesforce for 7,000 Employees

"There is no other solution on the market that offered the speed and flexibility an organization of our scope and size requires."


Challenge
  • Aon Corporation, a leading insurance broker and risk management consulting firm, wanted to provide its clients with the most individualized insurance solutions on the market
  • With part of its rapid growth coming from numerous acquisitions—and each acquired company having its own CRM system—Aon sought to create a consistent view of customers across business units by standardizing on a single enterprise CRM solution
  • With a focus on delivering seamless, integrated, custom-tailored services to clients around the world, Aon (Gaelic for 'oneness') required a CRM system reflecting the innovation and customer focus that helped make Aon a world leader within its industry
  • Sales executives wanted a metrics-driven culture and needed the infrastructure to capture, manage, and report on key data across the company

Solution
  • After evaluating leading enterprise-class CRM vendors such as PeopleSoft, Aon selected Salesforce for its on-demand, fast deployment; proven track record; and flexible customization and integration
  • The company took advantage of the application's deep functionality, making only minimal changes for Aon's needs
  • Aon also used the Force.com API to integrate with proprietary pricing and billing systems
  • With several hundred users initially deployed successfully, the company ultimately rolled out Salesforce to 7,000 sales, marketing, and support employees worldwide

Results
  • Real-time dashboards enable Aon to meet its goal of easily reporting on key performance metrics
  • The common CRM solution substantially increases cross-departmental visibility into individual customer needs and allows formerly siloed employees to collaborate on providing better value to Aon customers
  • Choosing a proven CRM system that was quick and easy to deploy without customization allowed Aon to focus aggressively on its own profitability and performance rather than on its software, with positive results
 
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