Data did That

Connected teams. Actionable insights. Better decisions.

Data does that—and Salesforce can help. Get your AI + Data + CRM together to transform how you run your business and connect with customers.

Leading teams build thriving data cultures.

  

Formula 1® wows fans with Data Cloud.

F1 transforms the fan experience with AI + Data + CRM. From race-day experiences to real-time personalization, F1® uses the power of Customer 360 to deliver connected moments and grow the sport worldwide. Data did that.

Laptop screen that reads: The Data Culture Playbook

Put data at the center of every decision.

Infuse your data with AI and transform your company with a thriving data culture.

Drive digital transformation with AI + Data + CRM.

Harness the full value of all your data.

Connect, visualize, and explore all of your data to get unified insights for your entire organization.

Access secure, high-quality data—from any app, device, or real-time stream, with out-of-the-box connectors—where you need it by ensuring visibility and control.

Data stream source options, such as Marketing Cloud, Salesforce CRM, Mobile App or Website, or B2C Commerce

Personalize engagement with unified customer profiles that adapt to real-time customer activities.

Salesforce CRM interface showing data sources (left) flowing into the object/category they will impact in the data model (right), plus Salesforce Genie character

Empower teams to create intelligent, automated experiences across Customer 360 with unified data.

Example of comprehensive customer profile with dashboard view of real-time data from all critical sources
Data stream source options, such as Marketing Cloud, Salesforce CRM, Mobile App or Website, or B2C Commerce
Salesforce CRM interface showing data sources (left) flowing into the object/category they will impact in the data model (right), plus Salesforce Genie character
Example of comprehensive customer profile with dashboard view of real-time data from all critical sources

Make better decisions with AI-powered analytics.

Use intelligent predictions, recommendations, and AI to uncover answers to business-critical questions.

Answer any data question with intuitive, visual exploration and GPT-powered dashboards.

Visual drag and drop to join data sets and organize data

Access the metrics you need when and where you need them—whether embedded in Salesforce apps or external systems.

Zoom into Appliance Sales data and personalized AI-generated insights on unit sales growth from Branch Revenue data. Plus, Salesforce Einstein character

Leverage Salesforce's trusted infrastructure to make sure your data is safe and compliant wherever you choose to deploy.

Visual analytics and intelligent predictions for next-best actions
Visual drag and drop to join data sets and organize data
Zoom into Appliance Sales data and personalized AI-generated insights on unit sales growth from Branch Revenue data. Plus, Salesforce Einstein character
Visual analytics and intelligent predictions for next-best actions
Tableau UI with "Gartner" in the foreground

Tableau is an 11-time leader in the Gartner® Magic Quadrant™.

Today’s top companies drive impact, innovation, and customer success with Tableau because real-time data and actionable insights bring them closer to their customers.

Two sales people smiling

Everything you need to maximize ROI.

From support, expert guidance, and resources to our trusted partner ecosystem, we're here to help you get more value from Salesforce in the AI era.