Sessions

Get a year’s worth of learning in a single day. Join us in New York for an action-packed day of power sessions for every role.

 
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Breakout sessions

8:45 a.m. - 9:25 a.m.

  • AppExchange for Everyone: Everything You Need to Know About AppExchange & Apps
    10 years and 4 million installs later, AppExchange is the world’s leading business app marketplace with everything you need to extend Salesforce to every department and industry. Whether you have been using AppExchange for 10 years or haven't installed your first app, you won't want to miss this session. We'll unveil the newest AppExchange features, including improvements to make it even easier to find and install apps. You'll also hear from top AppExchange customers and learn which apps are making a huge difference. Over 80% of Salesforce customers are using AppExchange apps and you should too.
  • InsideSales.com: The Sales Revolution: Data + Science Fueling B2B Revenue Growth
    There's a new Sales Revolution that is bringing together a unique blend of data, products, services and partnerships to help sales teams accelerate sales, grow revenue and improve profitability. Come see how some of the world's leading sales organizations are leveraging this Sales Revolution across the full sales funnel to unleash profitable growth, from account-based selling to qualifying and developing opportunities, to forecasting and closing opportunities.
  • Transform Your Business with Community Cloud
    Community Cloud connects your customers, partners and employees with the people and information they need, whenever and wherever they need it. By combining engaging design with simple, intuitive access to business systems, companies can create incredibly productive and rewarding online experiences. Come join us to learn how Community Cloud customers have transformed the customer and employee experience.

1:00 p.m. - 1:40 p.m.

  • Apttus: Intelligent Quote-to-Cash on Salesforce
    Sales, Business & IT leaders need the ability to accommodate buyers in today’s digital landscape. Learn from leading organizations how to improve results by driving revenue across all channels, enabling contract and renewal excellence, and automating the process that impact revenue with quoting, e-commerce, contracts and renewals. During this session, Apttus will give two attendees an Amazon Echo!
  • Einstein: AI in the Salesforce Platform
    Artificial Intelligence (AI) is the next great technology disruption transforming how we live and work. Salesforce Einstein is the first comprehensive AI platform for CRM, making the world's #1 CRM the world's smartest CRM. Join Einstein Product Marketers along with some of Salesforce's most innovative customers to see how they're getting smarter and more predictive about their customers with Einstein.
  • Supercharge Productivity with Quip
    Quip’s Living Docs change the way people work by seamlessly combining communication and content in a single experience, and extending the power of the Customer Success Platform. Hear how one of Salesforce's latest acquisitions enables the next generation of team productivity, and get a sneak peek at future Quip / Salesforce integrations.
  • The Future of Healthcare: A Unified Patient Platform
    Rapid changes in healthcare regulations and patient expectations compel organizations to rethink how they use technology to transform their services. Hear Salesforce's Chief Medical Officer, Joshua Newman MD MSHS, and customers from leading healthcare and life sciences organizations share inspiring stories on how they drive efficiencies, manage patient and member journeys, and build stronger relationships on the Salesforce platform.

2:00 p.m. - 2:40 p.m.

  • Financial Services: How Banks are Reshaping Sales & Incentives
    Recent events have forced the banking industry to take a hard look a cross-selling, incentive compensation and product-oriented sales models. In this session, learn how the industry is pivoting to be much more attuned to customer needs, enforcing a level of governance within the sales process, and ensuring customer consent to what is offered. We'll hear from PwC and leading banks who are leading this shift and see a demonstration of Salesforce Retail Banking Sales Practice solution that helps banks through this transformation.
  • Lightning Strikes the Customer Success Platform
    Lightning is taking the world's #1 customer success platform by storm, and you don't want to miss this view into what the future holds! Lightning helps customer companies work faster and smarter in everything they do. Come hear from Salesforce product leaders as they share their favorite new features that are only available in Lightning. We'll even offer you a sneak peek of new innovation to come. You’ll leave armed with new ideas on how you can supercharge your CRM and beyond with Lightning.
  • M&A Loves the Cloud with Deloitte, Salesforce and Forrester
    Customer obsession has no limits in the cloud. While conventional M&A dogma has cautioned executives to ”transition, then transform,“ leaders from Deloitte, Salesforce and Forrester will share their perspectives on how emerging cloud-based solutions and digital trends are placing the focus back on what matters most: the customer.
  • Salesforce for Marketing Keynote: The Smartest CRM for 1-to-1 Customer Journeys
    Marketing is the sum of all interactions with your brand. In a world where customer experience is king, relevant and contextual interactions are the keys to the kingdom. Join Bryan Wade, CPO & SVP of Marketing Cloud, and special guests to discover an evolution in marketing that puts the customer at the center of every experience with your brand — from awareness and acquisition, to retention. Hear how the world's most innovative companies, including Pearson Education and Dunkin' Brands, are getting smarter and more predictive about their customers, creating seamless 1-to-1 customer journeys.

3:00 p.m. - 3:40 p.m.

  • Analytics Cloud: Smarter Answers for Salesforce Users
    Learn about how you can get smarter about your customers and blaze new trails with Analytics Cloud. Hear from experts at Salesforce about how the latest innovations in Wave Apps are supercharging every function and industry. Then get to the future faster with the incredible capabilities of Smart Data Discovery with BeyondCore, the latest addition to the Salesforce Analytics Cloud.
  • Bluewolf: AI and the Customer: Why Data Is the New Currency
    The future of business requires a new level of personalization and customer intimacy powered by AI and data. Join Bluewolf CEO Eric Berridge and Analytics Director Adam Bataran to learn how to prepare your company for a new customer relationship paradigm that puts customers and data at the center.
  • Digital Rules: How Media Companies Win Through the Digital Disruption
    The digital revolution has changed everything for media and content companies -- from the way advertising and content is sold to a heightened consumer expectation focused on personalization and simplicity. In this session, hear directly from media leaders who have leveraged Salesforce to undergo a digital transformation. Explore mobile capabilities that enable teams to sell from anywhere, learn how advertisers gain instant access to data for deep customer engagement, and see how to build brand-centric communities--all to create immersive and engaged experiences.
  • Salesforce for Service Keynote: Welcome to Conversational Service
    Today's customers are more connected than ever before, and customer service is on the front lines of delivering on customer expectations. Whether you're optimizing your operations or transforming your business, your customers expect you to deliver proactive service on every new channel as it emerges. Join Meredith Flynn-Ripley, VP of Service Cloud Product Management and special Salesforce customers to learn how you can deliver service for today's mobile-first world.

4:00 p.m. - 4:40 p.m.

  • eSignLive: Designing the Optimal eSignature Workflow
    Every business needs to get contracts, NDAs and other documents signed on a regular basis. Learn from e-signature pioneer, eSignLive, how to build and implement the optimal e-sign workflow that not only improves sales productivity, but also has a positive rippling effect on procurement, finance, legal, compliance and other departments.
  • Millennials and Their Money: Engineering a New Kind of Client Experience
    Join experts from Cloud Services to learn how to build the banking experiences Millennials demand. You'll find out how artificial intelligence and customer journeys will transform the financial services industry. You'll also hear insights from Millennials, AI experts, and our financial services customers during a panel discussion.
  • Salesforce for IT: Build Smart Experiences People Love
    Technology is transforming how we work and live today. The Cloud, Apps, Mobile and AI have revolutionized the way we connect with the world, and your customers and employees now expect a smart and connected experience. But many IT teams are challenged with a lack of developers to build new solutions and are held back by legacy systems and infrastructure. How will you stay ahead? Join Shannon Duffy, SVP App Cloud, to hear how leaders from Eli Lilly, Teach for America, and Zenefits are using visual development tools, open development frameworks and machine learning to empower users, admins and developers to work smarter together and transform how IT operates.
  • Salesforce for Sales Keynote: Transform Sales from Lead to Cash
    In today’s competitive environment, sales teams must connect with customers in new ways and become Sales Trailblazers to achieve sales success and develop deeper customer relationships. Companies must empower every sales rep to sell smarter, sell faster and sell the way they want to drive maximum sales productivity. Join Lynne Zaledonis, VP of Product Marketing for Sales Cloud, and leading customers to learn how Salesforce for Sales helps companies drive revenue from prospect to advocate. Learn about the latest Salesforce technologies and best practices you can use to maintain your sales edge.

 

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Theater sessions

8:00 a.m. - 5:30 p.m.

  • Einstein Field Station
    Salesforce is now the world's smartest CRM. Check out Einstein in action and get smarter and more predictive about your customers. The Einstein Field Station will be closed during the Keynote.
  • Lightning Experience Theater
    See Salesforce Lightning in action. It's a new experience, builder, and ecosystem that helps you go faster with Salesforce. The Lightning Experience Theater will be closed during the Keynote.
  • Mobile Campfire
    Get hands-on with Salesforce Mobile Apps and learn how you can run your business from anywhere. The Mobile Campfire will be closed during the Keynote.
  • Team Productivity Camp
    Meet Quip: Get more done by working smarter, better and faster. See your team's work come alive with the next generation of productivity. The Team Productivity Camp will be closed during the Keynote.

8:30 a.m. - 8:50 a.m.

  • AppExchange Demo Jam for Higher Ed & Nonprofits
    You’re invited to an epic, action-packed Demo Jam where 4 partners will have only 5 minutes to showcase the best of their app for Higher Ed and Nonprofits with a live demo. The winner is chosen by you, the audience!
  • Building a Recurring Revenue Business on Salesforce
    Are you trying to build a recurring revenue business using subscriptions or usage based charge models but can't make it work with existing systems? Join this session to learn how Salesforce Quote-to-Cash can support your recurring revenue business.
  • Five Ways Salesforce Integration Will Change in the Future
    Digital connectivity is becoming the determinate of Salesforce success. Learn how to master it, including hybrid integration requirements, real-time API integration, the importance of scaling out not up, and more!
  • Sales Cloud - Winter '17 Release Highlights
    See how you can sell smarter, faster, and the way you want with top Winter '17 Einstein features like Predictive Lead Scoring, Salesforce Engage in Lightning, and Quotes, Contracts, and Campaign Influence in Lightning.

8:30 a.m. - 8:55 a.m.

  • Salesforce App Cloud Overview
    Join us to learn how App Cloud allows you to create your application faster than with any other platform because you can build most of it without code, and without having to worry about infrastructure. This session provides an introduction to both the "low code" and "code" features of the Salesforce platform.

8:45 a.m. - 9:05 a.m.

  • Sage Partner Theater Session
     

9:00 a.m. - 9:20 a.m.

  • If You Can Imagine It, an #AwesomeAdmin Can Do It
    Salesforce offers Administrators a utility belt that would put Batman to shame! Learn how to use these tools to make impactful changes in your organization and grow your knowledge - all while making your boss realize you're a star!
  • Powerful, Intelligent, Connected: Pardot B2B Marketing Automation
    With Pardot, B2B Marketing Automation by Salesforce, marketing and sales teams can maximize campaign efforts, boost productivity, and shorten sales cycles - yielding consequential benefits both marketing and sales teams.
  • Service Cloud - Winter '17 Release Highlights
    See how you can deliver faster, smarter, more personalized customer service with top Winter '17 Einstein features like Lightning Open CTI, Instagram Social Customer Service, and Instagram Hashtag Monitoring.
  • The Future of Data Integration in Salesforce
    Salesforce is making it easier to get intelligent about your customers by integrating valuable industry data at the click of a mouse via the Data Exchange. From customer segmentation, to territory planning, to opportunity scoring, you need deep data to make your CRM processes more intelligent and effective. Come learn how the Data Exchange can help you get key customer insights integrated into your CRM with clicks, not code.

9:00 a.m. - 9:25 a.m.

  • Lightning Component Framework from 0 to App
    The Lightning Component Framework is the new JavaScript framework for building components and applications on the Salesforce platform. Join us for a fast-paced introduction that will get you started on the right foot.

9:15 a.m. - 9:35 a.m.

  • Talkdesk: Brand Loyalty Starts with Brilliant Customer Interactions
     

12:00 p.m. - 12:20 p.m.

  • Connect Your Quotes, Orders, Invoices and Payments on a Single Platform
    Join this theatre session to learn how Salesforce Quote-to-Cash provides your customer engagement teams the ability to seamlessly connect the entire sales experience from quoting through invoicing and collections.
  • InsideSales.com: Up Your Inside Sales Game with Key Plays from Field Sales
     
  • Marketing Cloud - Winter '17 Release Highlights
    Learn how you can easily create personalized, 1-to-1 customer journeys with Winter '17 Einstein features like Predictive Scoring, Journey Builder in Lightning, and Marketing Cloud Mobile App Email Sends.
  • Salesforce for Higher Ed Demo: The Power of a One-Stop Shop
    Join us for a live demo of Salesforce for Higher Ed. Leverage a 360-degree view of students to deliver multi-channel student services and provide proactive, 1-to-1 engagement. See the latest student success features in action: mobile student communities, SOS live chat, student service console, and Wave Analytics for student success. Presented by a Salesforce.org Solution Engineer.
  • What Process? Five Steps to Effective, Efficient and Evolutionary Process Flows
    In this session, we'll discuss the steps an Admin should take to create a strategic and valuable data flow within their Salesforce instance.

12:00 p.m. - 12:25 p.m.

  • Building Mobile Apps on App Cloud
    With App Cloud Mobile, you can build and deploy mobile apps faster than with any other platform. Join us to learn how to build stunning employee facing applications with the Salesforce1 Mobile App, and Customer Facing Applications with the Mobile SDK.

12:30 p.m. - 12:50 p.m.

  • Community Cloud - Winter '17 Release Highlights
    See how you can connect customers, partners, and employees to the information they need, faster, with Winter '17 Einstein features like Themes in Lightning Communities, Lightning Partner Communities, and Lightning Field Service in Communities.
  • Drawloop: Easily Solve Business Challenges with No-Code Workflow Solutions
     
  • Equip Your #AwesomeAdmin Toolkit with Process Automation Tools
    You may not need a developer! Boost your declarative programming skills with automation tools like process builder and visual flow.
  • Help Partners Sell Faster and Smarter with Lightning Partner Community
    With the release of Lightning Partner Community, companies can turn partners into an extension of their own direct sales teams by giving them a single place to identify opportunities, track progress, and close deals in a retail-like experience, built mobile first. Learn how to take advantage of the Lightning Partner Community's built in workflows and Lightning components to cut implementation costs and deployment times in half.
  • The Future of Sales Intelligence: Salesforce Inbox
    Inbox is one of the first Salesforce products powered by Einstein technology with sales intelligence built into email. Join this theater session to learn how sales reps can use this breakthrough technology to identify new opportunities, close deals with fewer clicks, and sell smarter than ever before.

12:30 p.m. - 12:55 p.m.

  • Artificial Intelligence with Salesforce Einstein
    Join us to learn about the new Salesforce Einstein artificial intelligence (AI) features built into the core Salesforce platform, and how to build smarter apps using the Salesforce Einstein APIs and frameworks.

1:00 p.m. - 1:20 p.m.

  • Analytics Cloud - Winter '17 Release Highlights
    Easily explore data, find answers, and take action with top Winter '17 Einstein features like Wave for Sales 2.0, Enhanced Flex Dashboard Builder, and Trend in Wave.
  • Bluewolf: Salesforce Trends That Will Dominate 2017
     
  • How to Get Started with Lightning
    Is Lightning right for your org? This session will cover the essential things you need to know before migrating to Lightning, including Lightning Readiness Report, identifying quick wins, and a live demo.
  • Powerful, Intelligent, Connected: Pardot B2B Marketing Automation
    With Pardot, B2B Marketing Automation by Salesforce, marketing and sales teams can maximize campaign efforts, boost productivity, and shorten sales cycles - yielding consequential benefits both marketing and sales teams.
  • Small Business Success with Customer Service
    Today's customers prioritize their experience over price and product, but how do small businesses keep up with changing customer demands? Join us to learn how Salesforce helps small businesses increas

1:00 p.m. - 1:25 p.m.

  • Process Automation With and Without Code
    Join us to learn how to use Process Builder to automate business processes without code, how to add custom code to a Process Builder process when needed, and how to create entirely custom processes with triggers.

1:00 p.m. - 1:40 p.m.

  • Driving Growth by Integrating and Sales for Financial
     

1:30 p.m. - 1:50 p.m.

  • App Cloud - Winter '17 Release Highlights
    Get to your apps quickly, save time, and build faster with top Winter '17 Einstein features like Lightning Navigation and Customization, Lightning Mass Actions, and Lightning Login.
  • Skuid: The Art of Bespoke
     
  • Two Factor Authentication: Easy Setup, Major Impact
    Looking for a high impact and easy way to increase the security of your org? Find out about the free tools available today in Salesforce! We'll show you the simple steps to rolling out two-factor authentication to your users with the free Salesforce Authenticator app.
  • What's New in Lightning Experience?
    Lightning Experience is the future of CRM, so join us to see what the future holds! We'll walk through several new features and illustrate why it helps you sell faster, smarter, and the way you want.
  • Your Playbook for Growth
    Small and medium businesses are operating in an extraordinary environment. New technologies are reinventing how business is done, making it easier than ever to start and scale a company. But growing businesses face a unique set of challenges. Join us to learn how growing businesses are using Salesforce to attract new business, delight their customers, and grow faster than ever.

1:30 p.m. - 1:55 p.m.

  • Application Composition with App Builder
    Building apps has never been easier. Join us to learn how you can use App Builder to extend existing Salesforce pages or to create brand new apps using standard, custom, or AppExchange components.

2:00 p.m. - 2:20 p.m.

  • Five Ways the Salesforce Commerce Cloud Makes You More Agile and Productive
    Are you a leading retailer? Do you need to increase mobile conversions, create personalized customer experiences, have more control over your merchandising and marketing, expand to new geographies, or infuse digital into physical stores? Then the Salesforce Commerce Cloud is for you. In this session, we'll show you why Commerce Cloud is the #1 enterprise cloud commerce platform and how it will help make you more productive, agile and become the commerce hero in your organization.
  • Resco: Reasons Why Salesforce Deserves True Full Offline Mobility
     
  • Service Cloud - Winter '17 Release Highlights
    See how you can deliver faster, smarter, more personalized customer service with top Winter '17 Einstein features like Lightning Open CTI, Instagram Social Customer Service, and Instagram Hashtag Monitoring.
  • Shorten Sales Cycles and Drive Revenue with Salesforce CPQ
    Learn how to supercharge your CRM with Salesforce CPQ so you can close deals faster. See how Salesforce CPQ automates your quoting and proposal process, helps you to maximize your revenue and eliminate errors, and gives you more visibility into your sales pipeline.
  • The Salesforce Sales Playbook
    Interested in how Salesforce runs sales? Join us to discover how Salesforce segments the market, on-boards and trains salespeople, manages the business, collaborates to win deals, and motivates the sales team. You'll leave with strategic and tactical pages from the Salesforce Sales Playbook you can apply to growing your business.
  • What Are the Best Nonprofits Doing With Salesforce?
    You are up and running with your Salesforce.org license donation - what's next? What are successful organizations using it for, and what are their biggest challenges? Join this session to learn how you can maximize your nonprofit's Salesforce licenses.

2:00 p.m. - 2:25 p.m.

  • Getting Started with the Lightning Design System
    Learn what's included in the Lightning Design System and how it can increase quality and streamline your development process.

2:30 p.m. - 2:50 p.m.

  • Apttus: Deal or No Deal – A Sales Executive Trivia Game
     
  • Get More From Your Leads with Better Data
    Sales and marketing team have struggled for ages in the battle of leads...sales wants quality, marketing wants quantity. What if you could get both more and better quality leads!? Join us in the Sales Lodge to see some valuable tools from Data.com that can help you improve lead quality, and find more hidden opportunities.
  • Sales Cloud - Winter '17 Release Highlights
    See how you can sell smarter, faster, and the way you want with top Winter '17 Einstein features like Predictive Lead Scoring, Salesforce Engage in Lightning, and Quotes, Contracts, and Campaign Influence in Lightning.
  • The Connected Nonprofit: Deliver Better Programs with NPSP
    The most precious asset for any nonprofit is time. But when your data is stuck is in silos, inefficient processes distract from effective program and service delivery. You can customize the Nonprofit Success Pack (NPSP), the flexible platform for impact, to meet your unique program needs, instead of the other way around. Join BioBus, an innovative connected nonprofit to learn how it leverages NPSP to better manage its mission.
  • The Future of Sales Intelligence: Salesforce Inbox
    Inbox is one of the first Salesforce products powered by Einstein technology with sales intelligence built into email. Join this theater session to learn how sales reps can use this breakthrough technology to identify new opportunities, close deals with fewer clicks, and sell smarter than ever before.
  • Unbelievable Salesforce Training Success Stories
    Learn how to create and deliver a proven Salesforce training model that will delight your end users and impress your executive team.

2:30 p.m. - 2:55 p.m.

  • Migrating to Lightning Experience
    You have custom development in Salesforce Classic and want to move to the Lightning Experience? Join us to learn strategies to make the transition easy. We'll discuss Visualforce pages, buttons, and more.

3:00 p.m. - 3:20 p.m.

  • Configuration in Disguise
    Build faster with clicks, not code! Learn how to control development in your org with platform configuration and clicks. We'll touch on custom settings, custom metadata, field sets and more!
  • Care Connect by Deloitte: Transforming the Patient Experience
     
  • Marketing Cloud - Winter '17 Release Highlights
    Learn how you can easily create personalized, 1-to-1 customer journeys with Winter '17 Einstein features like Predictive Scoring, Journey Builder in Lightning, and Marketing Cloud Mobile App Email Sends.
  • Salesforce Admin to CPQ Hero
    Excited about CPQ but worried that it's too difficult to build and maintain? Join this theater session to see how Salesforce CPQ makes it easy to build complex product configurations, pricing rules, and proposals with common Salesforce admin tools and tricks.
  • Shorten Sales Cycles and Drive Revenue with Salesforce CPQ
    Learn how to supercharge your CRM with Salesforce CPQ so you can close deals faster. See how Salesforce CPQ automates your quoting and proposal process, helps you to maximize your revenue and eliminate errors, and gives you more visibility into your sales pipeline.
  • The Future of Data Integration in Salesforce
    Salesforce is making it easier to get intelligent about your customers by integrating valuable industry data at the click of a mouse via the Data Exchange. From customer segmentation, to territory planning, to opportunity scoring, you need deep data to make your CRM processes more intelligent and effective. Come learn how the Data Exchange can help you get key customer insights integrated into your CRM with clicks, not code.

3:00 p.m. - 3:25 p.m.

  • Heroku Overview
    Focus on apps, not ops. Join us to learn how Heroku makes it easy to build and deploy your app whether it's written in Java, Node, Ruby, or PHP and whether it gets hundreds or millions of hits per day. You will also learn how to sync your data with Salesforce at the click of a button.

3:00 p.m. - 3:30 p.m.

  • Drive Growth in Healthcare and Life Sciences with Pardot
     

3:30 p.m. - 3:50 p.m.

  • Community Cloud - Winter '17 Release Highlights
    See how you can connect customers, partners, and employees to the information they need, faster, with Winter '17 Einstein features like Themes in Lightning Communities, Lightning Partner Communities, and Lightning Field Service in Communities.
  • Five Ways the Salesforce Commerce Cloud Makes You More Agile and Productive
    Are you a leading retailer? Do you need to increase mobile conversions, create personalized customer experiences, have more control over your merchandising and marketing, expand to new geographies, or infuse digital into physical stores? Then the Salesforce Commerce Cloud is for you. In this session, we'll show you why Commerce Cloud is the #1 enterprise cloud commerce platform and how it will help make you more productive, agile and become the commerce hero in your organization.
  • How To Leverage Krux To Drive Smarter Customer Journeys
    Join the Krux team to learn how high-performing marketers combine Krux's Data Management Platform (DMP) with the power of the Salesforce Marketing Cloud to power advertising, marketing and CRM campaigns that drive smarter customer journeys across digital channels. In this session, marketers will learn how Krux enables you to leverage your Salesforce data across your digital campaigns to deepen your relationship with your customers and target prospects that closely resemble your most valuable customers.
  • Lightning Bolt for Communities 101
    An overview of Community Cloud's new awesome offering, "Lightning Bolt." This will include tips, best practices, and a live demo.
  • PTP: Surviving the Omni Channel Explosion
     

3:30 p.m. - 3:55 p.m.

  • The Power of Salesforce APIs
    Salesforce is built on an API first architecture. Join us to learn what APIs are available (REST, Streaming, Metadata, SOAP, and more), and the awesome things you can build with them.

3:45 p.m. - 4:10 p.m.

  • The Dynamic Duo: Up Your 1:1 Marketing with Segmentation and Dynamic Content
     

4:00 p.m. - 4:20 p.m.

  • Analytics Cloud - Winter '17 Release Highlights
    Easily explore data, find answers, and take action with top Winter '17 Einstein features like Wave for Sales 2.0, Enhanced Flex Dashboard Builder, and Trend in Wave.
  • FinancialForce: Sales, Services, Finance and HR on One Cloud
     
  • Best Practices to Grow your Business with Salesforce
    Want to learn how you can grow your business faster? Come hear from our small business expert about how some of our most successful customers have grown their businesses using Salesforce. Learn how Salesforce can help you do more with less, use data to make the best decisions, and drive adoption with simple, but critical tips.
  • Why Lightning?
    Moving from Salesforce Classic to Lightning is not without its challenges. Hear the story of one admin on his journey from “Lightning Doubter” to a “Lightning Believer”. Includes a demo and specific use cases.

4:00 p.m. - 4:40 p.m.

  • AppExchange Demo Jam
    You're invited to an epic, action-packed Demo Jam where six partners will have only three minutes to showcase the best of their Lightning-ready app with a real-time demo. The winner is chosen by you, the audience. Join us for this fast-paced, highly-anticipated match.

4:00 p.m. - 4:25 p.m.

  • Lightning Component Framework from 0 to App
    The Lightning Component Framework is the new JavaScript framework for building components and applications on the Salesforce platform. Join us for a fast-paced introduction that will get you started on the right foot.

4:30 p.m. - 4:50 p.m.

  • App Cloud - Winter '17 Release Highlights
    Get to your apps quickly, save time, and build faster with top Winter '17 Einstein features like Lightning Navigation and Customization, Lightning Mass Actions, and Lightning Login.
  • Email Marketing: How Tiny Factors Make Huge Differences
    As every marketer knows, not all emails are created equal. Some produce results that are off the charts, others are best forgotten. The key is to understand what factors influence success and failure. But with hundreds of variables, finding the right combinations can be elusive. In this session, Bradley Robinson, director of email marketing at Salesforce, will share insights into his team's best-kept email marketing secrets. He'll cover subject lines, design, copy, templates, artwork and many other topics, and illustrate what works and what doesn't with A/B testing results. Discover what Bradley and his team have learned from tens of millions of email sends!
  • GetFeedback: Boosting Satisfaction with Customer Experience Surveys
     
  • Getting Started with Salesforce for Nonprofits
    Your nonprofit or higher education organization can be granted 10 free Salesforce licenses through Salesforce.org. We have five easy steps for you to follow to get Salesforce up and running quickly and successfully!

4:30 p.m. - 5:15 p.m.

  • NYC Developer Group Presents: Salesforce DX
    Looking for new ways to get involved with the Salesforce Developer Community? Come experience first hand what it's like to attend a Developer Group meetup and learn about the product shape of Salesforce Developer Experience (DX), in beta next year.

4:40 p.m. - 5:20 p.m.

  • AppExchange Demo Jam
    You're invited to an epic, action-packed Demo Jam where six partners will have only three minutes to showcase the best of their Lightning-ready app with a real-time demo. The winner is chosen by you, the audience. Join us for this fast-paced, highly-anticipated match.

5:00 p.m. - 5:20 p.m.

  • #AwesomeAdmin Trivia
    Test your Salesforce knowledge in a fun and exciting game of trivia!
  • Xactly: Sell Better with Salesforce, Salesforce CPQ & Xactly
     

 

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Workshops

8:15 a.m. - 9:00 a.m.

  • Optimize Service Performance with Service Wave
    See how Service Wave can give you deeper insights into your customers, increase agent productivity, and improve the quality and timeliness of service center efficiency. Join us to learn about the features of Service Wave from a Wave Analytics Specialist who will show the flexibility of the product, as well as how it can be configured to meet your specific business needs.

9:00 a.m. - 9:45 p.m.

  • Learn Why Field Service Lightning (FSL) is Scheduling on Steroids!
    Join us to learn how you can optimize technician scheduling to the extreme. Where are the technicians based? What are their skill sets? Are they available? You’ll see how FSL takes all this into account and suggests the right technician for the right job at the right time. We'll visualize technicians and assignments on a map, and then go deeper into how you can create business rules in FSL that will set you up for success by incorporating cost objectives, service goals, and more.

12:00 p.m. - 1:00 p.m.

  • Marketing Made Easy with Marketing Cloud Automation
    Join Marketing Cloud experts to collaboratively learn about email automation! Identify common challenges with setting up automations, discuss best practices for automating sends and Automation Studio, and share ideas on how your organization can automate communications.

1:00 p.m. - 2:00 p.m.

  • Grow Your Community with Intelligent Community Management
    Active community management is critical for creating a vibrant social community. Join us to learn best practices from Salesforce's community experts and learn first hand how to use the Community Management Console to foster, moderate, and analyze community activity to meet your adoption and engagement goals.

2:00 p.m. - 3:00 p.m.

  • Five Tips to Get Ready for Lightning
    Are you ready to sell faster and smarter with the new Salesforce Lightning UI? This session is a must for all large enterprise customers looking to migrate to Lightning. Experts will outline key steps you need to take to ensure migration readiness, as well as share best practices from recent customer implementations.

3:00 p.m. - 4:00 p.m.

  • Maximize Productivity with Plug and Play Apps Designed by Salesforce
    Be one of the first to test drive the new Premier apps developed, supported and maintained by Salesforce. Premier Apps help you automate key features, find the right answers, and reduce support cases so you get the most out of your investment. Each fully supported app draws on extensive platform and usability research, customer feedback, and our customer centric design, giving you the freedom to work how and when you want.

4:00 p.m. - 5:00 p.m.

  • Implement Lightning Now!
    Lightning is more than just a new user interface. Lightning is a completely new Salesforce experience that enables users to be more productive on the desktop and on the go. Join this hands-on session to learn how Cloud Services can help you plan and ensure a successful rollout. Our simple five-step implementation program designed by Lightning experts at Salesforce will evaluate your Salesforce org and your business through data-driven assessment and design-led planning. Discover how you can eliminate migration risk and deliver on a vision of the future for your company today.

 

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