Challenge

• Dartmouth’s Tuck School of Business-- ranked the #1 business school in the world in 2011 by The Economist—wanted to create a collaborative platform for students and alumni
• A large part of the business school experience is the job search, especially for students in the process of switching careers
• Tuck’s Career Development Office runs the events, training and corporate outreach that facilitate that job search; it needed an interactive solution-- everything it had was behind a firewall, with separate systems for alumni and students

Solution

• Tuck spent three years evaluating technology offerings; an alumnus then recommended Salesforce as the solution to fulfill Tuck’s needs
• Round Corner assisted Tuck in creating a job search platform on top of salesforce.com; Chatter is a piece of that platform
• Tuck’s Career Development Office uses Chatter to on-board new students, ensuring that their questions are answered and résumés are updated before they even begin business school
• With Chatter, students participate in groups based on their career interests so that they can engage in conversations specific to those interests

Results

• Tuck students create groups for clubs, conferences and events
• Students create project groups and share career-related information on Chatter
• 2nd year leaders connect with incoming students to provide guidance about career paths
• Tuck created a job search portal in addition to Chatter where companies, resources and people can be grouped into “Playlists”
• Students follow Playlists that reflect career interests, such as company-specific, alumni, and/or resource playlists
• Career services mixes and matches resources into Playlists to make them audience-focused as opposed to information-focused
• Tuck has created general Playlists (e.g., Getting Started on Your Job Search) as well as more specific Playlists (e.g., Resume Toolkit for Alumni)
• Every company with whom Tuck has a recruiting relationship is in Salesforce, and career services updates company information and “Inside Scoops” on an on-going basis
• Students receive company updates in real-time, based on the Playlists they follow
• With the job search portal, Tuck has also created “Networks,” which recommend people, companies and resources based on a student’s interests; for example, if a student is interested in working in Brazil, Chatter will pull all the people, companies and resources together and present this as his/her “Network”