Challenge

• VolunteerMatch, which uses the Internet to help nonprofits and volunteers connect, needed to replace the sales spreadsheets and standalone databases it was using to manage its sales objectives
• The nonprofit wanted a centralized source of information that sales team members could easily access from any location
• VolunteerMatch sought a CRM solution to help create stronger relationships with existing clients, speed the sales cycle, create targeted communications, build donor relationships, and track nonprofit and donor activity
• The Web-savvy organization also required a hosted solution that would make maintenance and upgrades pain free

Solution

• VolunteerMatch selected Salesforce CRM Enterprise Edition for its accessibility, flexibility, and ease of use
• The hosted solution provided the nonprofit with everything it needed to manage relationships off the shelf
• As a beneficiary of the Google Grants program, VolunteerMatch uses Salesforce CRM and Google AdWords to manage its Google AdWords outreach efforts
• VolunteerMatch extended its use of Salesforce CRM by downloading and installing applications from the AppExchange marketplace to coordinate online campaigns and projects

Results

• VolunteerMatch’s sales team can now manage all of its business information in a single place, creating a more streamlined and efficient system
• Improved relationships with corporations and donors have enabled VolunteerMatch to meet its financial goals
• By using Salesforce CRM to manage corporate partners, employee volunteers, and donors, VolunteerMatch has grown to support over 4 million members, 79,000 nonprofits, and 140 leading companies. 
• Google AdWords gives VolunteerMatch the additional reach and the awareness it needs to sustain network growth 
• VolunteerMatch can continually adapt and customize Salesforce CRM to fit its needs with new apps from AppExchange