Nonprofit Trends Report

See how 1,600 nonprofit employees met or exceeded their top goals.

State of Nonprofit Marketing Report

Learn the latest insights and trends on how nonprofit marketers have adapted their strategies to support fundraising in 2021.

7 in 10
say donors expect online access to KPIs
31 %
recently increased transparency
86 %
say increased transparency has been impactful

Nothing is more important to our company than the privacy of our customers’ data.

Parker Harris
Co-Founder, Salesforce

Nonprofit Fundraising FAQs

Nonprofit fundraising is the process of generating support for an organization by building relationships with donors and leveraging digital tools to meet their expectations. It involves providing valuable content and opportunities for supporters to engage with the mission on a variety of channels.

The benefits of an effective nonprofit fundraising strategy include a higher degree of accountability and transparency for donors. An effective strategy uses data to convert, retain, and upgrade supporters who are already in the system, which is crucial for long-term success.

Nonprofits can use data for fundraising by collecting information about supporter interests and preferences, which is then used to deliver personalized content. Unifying this data in a single system gives fundraisers a complete view of a prospect's history with the organization, which helps them tailor appeals.

Content plays a crucial role in nonprofit fundraising by inspiring action and serving as a donor's first touchpoint. A nonprofit can use valuable content, such as breaking news or an advocacy toolkit, as currency in exchange for a prospective donor's email and other personal information.

It is important to segment audiences for fundraising to enable personalized cultivation and solicitation. Meaningful segmentation, based on interests or behavior, allows a nonprofit to engage donors in ways that build trust and strengthen their connection to the mission.

Nonprofits can convert known supporters into donors by focusing on people already in their system, such as volunteers and advocates. These individuals are passionate about the mission and, when approached with a higher degree of personalization, are primed to make their first gift.

Writers were aided by AI to draft these FAQ questions.