Experiences that adapt. Marketing that responds. Marketing Cloud brings autonomous AI agents, actionable data, and full-funnel workflows together to power two-way conversations across every channel.
Marketing Cloud is a complete marketing platform designed to help you personalise every moment and turn one-way campaigns into two-way conversations. By connecting every department through actionable data and Agentforce, we empower teams to work together to build lasting customer relationships. No matter your tech stack, company size, or industry Marketing Cloud can help you drive growth for your business.
Marketing that stops talking at customers and starts working with them.
Every marketing moment, powered by a single trusted view of the customer.
Digital that remembers and engages in real time through a two-way conversation.
Automation plus your imagination, powered by unified data and Agentforce.
Marketing that never sleeps but continually learns and improves on its own.
*Salesforce Customer Success Metrics
A complete agentic marketing solution designed to help you personalise the right moments and have two-way conversations across the entire customer relationship.
Build customer relationships and drive loyalty through better experiences across connected marketing channels.
Grow revenue by aligning marketing and sales around every account.
Drive growth with faster access to centralised data that's seamlessly activated to any channel.
Drive ROI and CLV with personalised experiences across every customer touchpoint.
Optimise cross-channel campaigns and spend with a single view of your marketing performance.
Increase profitability and loyalty with better engagement and personalised rewards.
Grow your small business faster with marketing automation on the Salesforce platform.
Optimise every step of the campaign process with trusted, purpose-built AI.
With Data 360 and Marketing Cloud, SiriusXM harmonises data across channels to create a 360-degree view of listeners. That way, they can personalise marketing experiences to keep subscribers engaged.
With a shared view of customer data and powerful real-time insights from Salesforce Data 360, sales, service and marketing pros can delight fans with well-choreographed speed and consistency. Here’s how they do it.
Generate segments in real time, adapt experiences to every individual and deliver personalised answers in every channel 24/7.
In this e-book, you'll discover the importance of personalisation, and how you can create a strategy of your own.
See the top trends in data, AI and more — from nearly 5,000 marketers worldwide.
A unified marketing and service strategy can deliver more personalised customer journeys. Here's how to build yours.
See how agentic automation helps you to build lasting customer relationships.
See why Gartner® named Salesforce a Leader for the eighth year in a row, and placed furthest for Completeness of Vision.
Learn why Gartner named Salesforce a Leader among 12 other vendors.
See why Salesforce was named a Leader for the eighth year in a row.
Join our Marketing Cloud AI product leaders to discover how Agentforce for Marketing transforms AI insights into tangible actions, driving real enterprise value.
Discover how to enhance personalisation and optimise marketing strategies through the partnership between Meta and Salesforce, leveraging innovations like the Data 360 and Meta Conversions API.
Learn how to leverage data for personalised customer engagement through customer stories focusing on data activation and personalisation strategies.
See how Flexo Concepts transformed their B2B Marketing with Salesforce Account Engagement.
Marketing is transforming once again, and this time it's thanks to agentic AI. In this year's Agentforce Marketing keynote, we explored how AI agents can help you spark conversations with your customers, acting on every message and interaction in real time.
Looking to meet and learn from fellow Marketing professionals? Our #MomentMarketer Community is the place for you.
Trusted advisors with unmatched Salesforce experience and expertise, by your side.
The biggest benefits of marketing automation come from freeing your team to focus on strategy instead of admin. You can nurture leads, trigger the right messages automatically, and see what’s actually driving results.
Focus on metrics that match your goals. For awareness, track reach and engagement. For leads, look at conversions, cost per lead, and form submissions. For sales, measure revenue, pipeline growth, and return on ad spend. If those numbers keep growing, your marketing is working.
Marketing Cloud gives you everything you need to plan, launch, and measure campaigns in one place. Offering automated email campaigns, social media posts, landing pages and A/B tests, you can do it all on one marketing automation tool.
When you automate customer journeys, your team can focus on the conversations that matter most. Marketing Cloud helps you automate sales handoffs, track leads generated, and measure the results from every marketing channel in one place. This makes it easier to see which campaigns are converting into real closed deals.
You’ll be able to manage all of the most common marketing tactics in one place using Salesforce. This includes emails, social media marketing, affiliate programs, product tours, paid ads, and digital events.
Yes, Marketing Cloud is flexible enough for everyone from startups to enterprises. You can use marketing automation software to manage campaigns, analyse performance, and align teams managing multiple channels, all without needing multiple tools or systems.
Marketing Cloud has advanced data management, reporting and analytics, and CRM integration so you can see what’s working at a glance. You can segment by form submissions, run revenue attribution reports, and use insights to fine-tune every campaign.
