Content build showing the process to create a marketing email

AI in email marketing: benefits, strategies, and best practices

Adopting AI in email marketing can help improve open rates, increase results, and support A/B test runs. Here’s how.

Cover of the Salesforce State of Marketing report

See the top trends in data, AI, and more — from nearly 5,000 marketers worldwide.

Build lasting relationships that drive growth with Marketing Cloud.

Action all your data faster with unified profiles and analytics. Deploy smarter campaigns across the entire lifecycle with trusted AI. Personalize content and offers across every customer touchpoint.

AI email marketing FAQs

AI email marketing uses artificial intelligence to optimize email campaigns, automating tasks like segmentation, personalization, send times, and content creation to improve engagement and conversion rates.

AI analyzes customer data, behavior, and preferences to automatically tailor email content, subject lines, send times, and product recommendations to individual recipients.

Benefits include increased open rates and click-through rates, improved conversion, better customer segmentation, enhanced personalization at scale, and reduced manual effort.

AI can help with email segmentation by automatically identify granular customer segments based on complex data patterns, allowing marketers to target specific groups with highly relevant messages.

Yes, generative AI can assist in drafting email subject lines, body copy, and calls to action, saving time and ensuring content is optimized for recipient engagement.

Best practices include starting with clear goals, ensuring data quality, iterating based on AI-driven insights, and maintaining human oversight to ensure brand consistency and compliance.

Astro standing with outstretched hands in front of the Marketing Cloud newsletter.

Stay up to date on all things marketing.

Sign up for our monthly marketing newsletter to get the latest research, industry insights, and product news delivered straight to your inbox.