Formula 1® and Salesforce turbocharged how fans engage with the fastest sport on earth. Now we're in Overtake Mode. Powered by Agentforce, F1® fans will get personalized answers to questions and connection at every turn.
Powered by Agentforce, Your Tech Director is an AI agent that helps fans keep up with sweeping 2026 rule changes. The AI agent answers questions in real time so fans can learn quickly anytime, from anywhere.
By connecting every fan interaction in a single view, Data 360 gives Formula 1® complete understanding of its audience in real time. Agentforce and Marketing Cloud lets them personalize content and anticipate buying intent, leading to a 22% boost in engagement.
With Next-Gen Marketing Cloud, Data 360, and Agentforce, F1® will be able to send up to 5 million personalized push notifications in under 90 seconds, delivering bespoke updates to global fans mid-race, or anytime.
Learn how F1® is driving fan growth with more personalized service for millions.
Learn how Formula 1® is building an agent-first engagement system to handle outreach, save time, and improve outcomes.
Hear how LIV Golf CEO Scott O’Neil and golf superstar Bryson DeChambeau use AI to bring fans closer to the sport they love.
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