Create audiences in Analytics 360, and trigger personalized journeys for them in Marketing Cloud. Plus, use Audience Match in Ad Studio to align messages in search, display, and social ads.
Track sales journeys across different campaigns and channel types by integrating Marketing Cloud customer data with Analytics 360. Refine media positioning based on content statistics and customer engagement data.
Tailor web content, offers, and promotions based on email and mobile data using Optimize 360, Google’s website experimentation and personalization tool. See when customers visit and browse your website, and understand why they convert.
Learn exactly what’s working by seeing all your Marketing Cloud data in Google Analytics 360. Inform your campaigns using that data in your Journey Builder dashboard. Show that you know your customers by meeting them on their preferred channel at the right time.