What Is Agentforce Commerce?

By Jon Feldman, Product Marketing Director

Agentforce Commerce is the new name for Salesforce Commerce Cloud, Salesforce's suite of digital selling products including B2C commerce, B2B Commerce, order management, payments, and point-of-sale products. The rename reflects one clear shift: Agentic AI is now at the architectural foundation of the platform.

Agentforce Commerce is Salesforce's unified commerce suite — the only platform that natively connects B2C, B2B, point of sale, and order management on one data foundation. Every product in the suite works from the same customer data, so the merchandiser tuning a catalog, the service agent handling a return, and the buyer placing a reorder are all looking at the same record.

The name comes from Agentforce, the AI agent platform Salesforce has embedded across its product lines. Agents built on Agentforce reason, take action, and hand off to a human when the moment calls for one. In commerce, that means agents that do more than recommend — they guide a shopping journey, route an order, and resolve a post-purchase question without waiting on a rep. That's what the name is signaling: agentic AI isn't a feature layered on top of the platform. It is the platform.

Salesforce entered commerce by acquiring Demandware in 2016 — then one of the leading SaaS commerce platforms, with enterprise B2C credentials already established — and rebranded it Salesforce Commerce Cloud shortly after the deal closed. The Commerce Cloud years built the platform practitioners know today: new APIs, headless architecture options, and deeper connections into Salesforce's CRM, service, and marketing products. Along the way, the people who build on it shortened the name to SFCC, and the shorthand stuck — developers, architects, and admins still use it daily.

The move to Agentforce Commerce came as Salesforce extended Agentforce, its autonomous AI agent platform, across every Salesforce app — commerce included. The scope of the change is worth stating precisely: the suite name changed, and every product inside it kept its own. B2B Commerce is still B2B Commerce; Order Management is still Order Management. If your team runs on SFCC, it now runs on Agentforce Commerce — same products, new name, and a new agentic layer underneath them.

The most concrete reason for the rename is the part of the platform that's genuinely new: a layer of autonomous AI agents built to act, not just advise. The industry has already made up its mind about AI — in the Connected Shoppers report, 84% of retailers say they use AI today. The open question isn't whether AI belongs in commerce. It's which platform gives sellers, retail and B2B alike, control of the agents doing the work.

Agentic shopping is where the difference shows up first. An agent built into Agentforce Commerce can carry a buyer through a complex purchase — a multi-line B2B order, a configurable product, an approval-based flow — checking inventory, confirming shipping timelines, and routing the transaction to close, with no detour into a generic help queue. The results reach the top line: 89% of retailers using AI say it increases their online sales volume, per the same report.

Discovery is changing on the same schedule. Merchandising agents handle product recommendations and catalog optimization from behavioral signals rather than hand-built rules, and shoppers are already on board — 39% have used AI to discover new products. Agentic commerce carries the same approach through post-purchase: service agents answer order status, returns, and support questions from the same customer data that powered the original sale.

All five products carried their names through the rebrand:

• B2B Commerce — self-service buying for business customers: complex catalogs, contract pricing, and approval workflows.
• B2C Commerce — the storefront platform for consumer brands, with headless commerce options for teams that want full front-end control.
• Order Management — tracking, routing, and fulfillment across every channel, from warehouse to doorstep.
• Payments — secure payment processing built natively into the platform, so checkout doesn't depend on a stack of third-party integrations.
• Point of Sale — POS for physical retail, connected to the same data layer as digital channels, so store associates work with full customer context.

What changed sits underneath them: every product now connects to the same Agentforce layer, so an agent resolving a return sees the same order the storefront created and the same customer the store associate just helped.

Teams evaluating the platform can explore Agentforce Commerce's AI capabilities or request a demo from the Agentforce Commerce product page. The direction is set: agentic capabilities will keep expanding across every product in the suite. Start with the product that matches your commerce model — and the Agentforce layer comes with it.