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Astro standing in front of the Salesforce CDP screen showcasing Unified Profiles, channels, and Lifetime Value windows.

Customer Acquisition & Loyalty

Grow engagement with customer acquisition tools built directly into your ecommerce platform. Discover AI-powered commerce that drives long-lasting loyalty.

Power AI-driven personalization using your complete customer data.

Commerce Intelligence powered by Data Cloud

Increase engagement and automation with real-time insights and predictive analytics. Give customers more of what they love and your team time back to focus on driving growth.

Data Cloud screen with Next Best Actions and Email Engagement pop-out windows.

Take personalization to a new level across all your channels with real-time customer activity. Empower marketing and merchandising teams by unifying data into a single customer profile.

Customer Data Platform screen showing Engagement History tab. CDP Profile and customer profile windows popping out.

Easily deploy, harmonize, and activate all kinds of rich data, like transaction, product, order, fulfillment, and more, with standard data bundles and automated data mapping.

Commerce Data Cloud tab showing options: Home and New Data stream. Below is a D2C Commerce tab showcasing text: 20 Objects Created by Salesforce.
Data Cloud screen with Next Best Actions and Email Engagement pop-out windows.
Customer Data Platform screen showing Engagement History tab. CDP Profile and customer profile windows popping out.
Commerce Data Cloud tab showing options: Home and New Data stream. Below is a D2C Commerce tab showcasing text: 20 Objects Created by Salesforce.

Drive revenue by reaching customers on social and search channels.

Commerce for Social

Seamlessly connect, engage, and transact with customers on the most used social channels.

Grey jacket on a TikTok screen. A pop-out window shows the product name, Women's Peak Risor Jacket, the $149 price, and a Shop Now button.

Streamline local product inventory, and surface ads to boost in-store traffic.

Search bar reading 'women's hiking jacket near me' sits above an Ads Shop Northern Trail Outfitters pop-out screen. Two styles of jackets are available in-store.

Boost profits and loyalty while reducing inventory risks. Start a flexible, trusted digital marketplace.

Hiker in between canyon rocks is on the front page of the NTO website. Pop-out windows show a bike with title 'Your brand', a blue shirt with title 'Your brand', and a cardboard box with title '3rd party product'.
Grey jacket on a TikTok screen. A pop-out window shows the product name, Women's Peak Risor Jacket, the $149 price, and a Shop Now button.
Search bar reading 'women's hiking jacket near me' sits above an Ads Shop Northern Trail Outfitters pop-out screen. Two styles of jackets are available in-store.
Hiker in between canyon rocks is on the front page of the NTO website. Pop-out windows show a bike with title 'Your brand', a blue shirt with title 'Your brand', and a cardboard box with title '3rd party product'.

Deepen relationships safely and sustainably in Web3 on a trusted platform.

Salesforce Web3

Create contracts for new NFT collections using a secure, audited template.

Create NFT smart contract template with empty fields. Pop-out window titled 'Thumbnail image' has a computer cursor dragging an image of shoes into the 'Drop File' field.

Access new blockchain data integrations like wallet IDs and NFT transaction history, built directly into your CRM.

Web3 data model screen with Social Footprint and Community Engagement tabs behind a pop-out Activity History window.

Monitor real-time blockchain data from collections launched on Ethereum and Polygon, integrated with the #1 CRM.

Two NFT wallets, one showing a set of Astro illustrations, the other showing ETH and MATIC tokens, along with collectible values.
Create NFT smart contract template with empty fields. Pop-out window titled 'Thumbnail image' has a computer cursor dragging an image of shoes into the 'Drop File' field.
Web3 data model screen with Social Footprint and Community Engagement tabs behind a pop-out Activity History window.
Two NFT wallets, one showing a set of Astro illustrations, the other showing ETH and MATIC tokens, along with collectible values.

Get the most out of customer acquisition tools with thousands of partner apps and experts.

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Illustration of a digital newsletter wireframe next to Astro with a backpack on.

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Customer Acquisition and Loyalty FAQ

Customer relationship management (CRM) tools and strategies that help businesses to identify new leads, attract and convert new customers to paying customers.

CRM tools used for customer acquisition can help with keeping track of customer data including what has been purchased, how they are purchased, and what they need. These tools can help to provide a unified view of your customers across data sources and enable actionable insights to power personalized experiences across all touchpoints.

Customer acquisition tools help companies manage the process of getting new customers and driving awareness, consideration, and conversion across commerce, sales, marketing, and service teams. Such customer acquisition channels include website, email marketing, social media, advertising, sales calls, and even the product itself. Connected customer data and AI-powered tools are foundational to customer acquisition.

Determine what the vision is for your customer acquisition strategy and loyalty programs, and prioritize your software functionality, requirements, and budget.

Customer acquisition and loyalty is the lifeblood of any company and is critical for not only bringing in new customers, but also turning buyers into brand advocates and increasing revenue.