We strive to empower our employees, partners, and Trailblazers to consider technology’s potential benefits and harms so we can build tools and features that help us navigate uncertainty, increase trust, and positively impact the world.
This process of Ethics by Design unites diverse perspectives to consider the unintended consequences of our technology and creatively problem-solve to mitigate those risks and minimize product misuse that could compromise the safety and success of our customers and all stakeholders.
At Salesforce, Ethics by Design informs our teams’ creation of trusted artificial intelligence (AI) products, as well as efforts in responsible marketing — both of which empower our customers and users to use data and AI responsibly.
As we enter into the age of fast-developing AI technologies, the risks — and opportunities — grow. That’s why we work proactively with our product and policy teams to design, develop, and deploy our AI products with trust at the core. Through operationalizing our responsible generative AI guidelines through model safety improvements, product and feature guardrails, and policy safeguards, we work to ensure our AI technologies address known risks like issues of accuracy, bias and toxicity, privacy and security, and data provenance.
We also support a human-centric approach to customer service, sales, and commerce, and prevent the reinforcement of implicit biases and harmful verbiage in our technical content and code through our inclusive product language initiative while building more inclusive features for all.