Tony’s Chocolonely Boosts System Efficiency with Backup & Recover and Archive.

Tony’s Chocolonely’s mission to build an ethical and sustainable chocolate industry requires strong customer relationships to turn consumers into mission advocates. The company’s expansion from the Netherlands to the U.K., U.S. and DACH region, coupled with their intensive, hands-on relationship strategy‌ — ‌which involves building a 360-degree view of the customer and logging detailed case histories‌ — ‌led to an exponential increase in customer data. 

As customer service cases grew by 10–15% year-over-year, their data storage quickly reached its limit. Because the team hadn't implemented a proactive data governance strategy, this lack of active data management led to performance degradation and stability concerns, making their current method of operation both cost-inefficient and unsustainable.

To maintain efficiency and compliance, they needed a solution for data archiving and backup and recovery that would improve system performance and preserve historical customer data.

With Agentforce Service, the team at Tony’s Chocolonely manages relationships more effectively, turning consumers into mission ambassadors, directly supporting their goal to improve the chocolate industry. 

To resolve their data challenge and establish a solution for long-term growth, Tony’s Chocolonely implemented Salesforce Archive. Archive enables the team to offload older or less frequently accessed data from their live Salesforce environment, successfully reducing storage usage while ensuring data remains readily available for historical context and audits. 

With Backup & Recover, Tony’s Chocolonely ensures a strong safety net by providing automated backups and swift recovery capabilities, safeguarding their entire growing dataset against corruption or human error. 

By combining these solutions, Tony’s Chocolonely established a comprehensive, resilient data strategy that allows them to confidently ensure service continuity and maintain compliance with regulations like GDPR.

By reinforcing their Salesforce environment with a resilient data infrastructure, Tony’s Chocolonely can confidently sustain its high-growth trajectory and commitment to customer engagement. The primary difference is the shift from a reactive approach to a proactive, strategic data lifecycle. While they previously risked data loss, with Archive and Backup & Recover they now have fast recovery capabilities that secure all their valuable customer and historical records. This peace of mind allows Tony's Chocolonely to confidently continue expanding their service capacity and scaling their mission globally without the fear of hitting system limits or compromising data integrity.

Now, Tony’s Chocolonely is leveraging Salesforce to power a community portal for mission allies, actively strengthening their commitment to transparency and collaboration. With Backup & Recover and Archive in place, they are securely managing and protecting their expanding data ecosystem. This ensures they can innovate with confidence and stay focused on their mission to make chocolate 100% slave-free.