UChicago Medicine shares three Data 360 segmentation tips to get it right with fast ROI.
Learn how this leading teaching hospital is launching targeted marketing campaigns that help save lives.
Executive summary
Although UChicago Medicine’s marketing team could send broad campaigns to current patients, they couldn’t tailor messages to specific groups or engage prospective patients. Their segmentation relied on Epic, the electronic health record system, which only offered preset lists of people already in UChicago Medicine’s system. The resulting campaigns were often too general to resonate, missing the mark with the diverse population the nonprofit health system serves.
To fix this, UChicago Medicine imagined a better, more personalized way to connect with their patients using unified and de-identified data. UChicago Medicine brought in clinical, behavioral, and demographic data into Data 360, then built 100 targeted marketing segments in just five months. These segments are now activated through tailored outreach in Agentforce Marketing across email, ads, social, and phone to deliver personalized, proactive healthcare across hundreds of thousands of patients.
Marketing can be proactive in helping save lives.
Andrew ChangChief Marketing Officer, UChicago Medicine
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Customer Story
AI and unified data help UChicago Medicine scale care.
With Data 360 and Agentforce, the nonprofit hospital is improving care and expanding access.
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