Salesforce has worked really well for us. It’s efficient at capturing information and making it easy to share while we build our donor pipeline.”

MARIA CHOI, HEAD OF FUNDRAISING & PARTNERSHIPS AT CODE.ORG, the nonprofit dedicated to bringing computer science education to all children, grew out of a video that went viral. In 2012, Co-Founders and twin brothers Ali and Hadi Partovi interviewed top entrepreneurs from Bill Gates to Mark Zuckerberg about their early experiences with computer programming. They then edited the conversations down to a five-minute clip meant to inspire a new generation of coders and teachers. The video, titled “What Most Schools Don’t Teach,” reached #1 on YouTube on its first day, and has amassed 12.9 million views in roughly two and a half years since. Another stat related to the short movie is arguably more important: 15,000 schools reached out to Ali and Hadi for help after the video went live.

Since that first upload in 2013, has grown into a fully operational nonprofit and Salesforce partner.’s mission — to make quality computer science education available to every child and increase participation in the field by women and underrepresented students of color — has touched tens of millions of students to date. The stats on’s website are impressive, and to name a few: 195 million served by the organization’s “Hour of Code” annual campaign (49% of which were female), 8.8 million students enrolled in’s online courses, and 20,000 new K-12 teachers trained to teach computer science.

“I have never, ever seen my students so excited about learning,” said teacher Michael Clark. Inspiring students with the love of learning is a goal of every teacher. Getting them excited about a field both underrepresented in American schools and crucial to the country’s future is vital to us all.


Salesforce helped make prospecting top of mind for me, and enabled me to do my due diligence before chatting with our CEO.”


Through partnerships with 100 of the largest school districts in the United States, provides leading curriculum for K–12 computer science that reaches almost 15% of Hispanic and African-American students in the nation. A quick scroll through’s donors and partners pages make it clear how valuable and important external partnerships are to its work. uses Pardot to keep in regular contact with teachers across the country about everything from general updates to more specific communications like event logistics. Pardot also helps contact its entire list of more than 3 million contacts with ease — something it never previously had the bandwidth to do. And with Pardot, can create custom recipient lists based on minute contact data.

According to Min Yoo, Director of Marketing at, “The ability to track open rates and link clicks has completely revolutionized how we send — and craft — emails. Knowing what is most important and interesting to our contacts has been invaluable in our communications practices. But the favorite feature is the A/B testing function. This feature has completely changed the way we send email, and helped solve a few team disputes over which subject line will perform better.”

As a nonprofit, donors are essential to financing the organization’s continued work. Maria Choi, who heads up fundraising and partnerships, is in charge of identifying, cultivating, and engaging donors and partners to support’s mission. Choi needed to develop an easy and efficient process for documenting her team’s work, including capturing information from calls, emails, and meeting notes throughout the relationship-building process. She found her answer in Salesforce Nonprofit Success Pack (NPSP), an easy-to-use, prebuilt constituent and donor management application built on the Salesforce CRM platform and Pardot.

Salesforce is critical to helping manage and track its donor relationships. Thanks to such a dynamic tool, can now share information across teams — for everything from annual audits to goal planning. Salesforce helps the entire organization consolidate data, so it can move from using multiple tools to needing just one. With all the possible integrations, now has an automated and synced online giving process, extensive and flexible reporting, and email tracking.

“Salesforce has worked really well for us because it’s efficient at capturing information and making that information easy to share while we build our donor pipeline,” said Choi. Salesforce keeps all mission-critical information about donors — contact information, philanthropic interests, and interaction history — in one place, so the entire team can check in on the status of various donor relationships in seconds. The system also makes it easy for Choi to keep her CEO in the loop by tagging him on important updates.

The fundraising and partnerships team at is small (two people) and doesn’t have time to spare when it comes to managing a large pipeline of relationships. Thanks to Salesforce, a small team can stay connected with educators, manage donors, and do big things. Altogether, the partnership between and Salesforce adds up to more time helping schools teach computer science. And that’s a code for success.

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