Through partnerships with 100 of the largest school districts in the United States, Code.org provides leading curriculum for K–12 computer science that reaches almost 15% of Hispanic and African-American students in the nation. A quick scroll through Code.org’s donors and partners pages make it clear how valuable and important external partnerships are to its work.
Code.org uses Pardot to keep in regular contact with teachers across the country about everything from general updates to more specific communications like event logistics. Pardot also helps Code.org contact its entire list of more than 3 million contacts with ease — something it never previously had the bandwidth to do. And with Pardot, Code.org can create custom recipient lists based on minute contact data.
According to Min Yoo, Director of Marketing at Code.org, “The ability to track open rates and link clicks has completely revolutionized how we send — and craft — emails. Knowing what is most important and interesting to our contacts has been invaluable in our communications practices. But the favorite feature is the A/B testing function. This feature has completely changed the way we send email, and helped solve a few team disputes over which subject line will perform better.”
As a nonprofit, donors are essential to financing the organization’s continued work. Maria Choi, who heads up fundraising and partnerships, is in charge of identifying, cultivating, and engaging donors and partners to support Code.org’s mission. Choi needed to develop an easy and efficient process for documenting her team’s work, including capturing information from calls, emails, and meeting notes throughout the relationship-building process. She found her answer in Salesforce Nonprofit Success Pack (NPSP), an easy-to-use, prebuilt constituent and donor management application built on the Salesforce CRM platform and Pardot.
Salesforce is critical to helping Code.org manage and track its donor relationships. Thanks to such a dynamic tool, Code.org can now share information across teams — for everything from annual audits to goal planning. Salesforce helps the entire organization consolidate data, so it can move from using multiple tools to needing just one. With all the possible integrations, Code.org now has an automated and synced online giving process, extensive and flexible reporting, and email tracking.
“Salesforce has worked really well for us because it’s efficient at capturing information and making that information easy to share while we build our donor pipeline,” said Choi. Salesforce keeps all mission-critical information about donors — contact information, philanthropic interests, and interaction history — in one place, so the entire team can check in on the status of various donor relationships in seconds. The system also makes it easy for Choi to keep her CEO in the loop by tagging him on important updates.
The fundraising and partnerships team at Code.org is small (two people) and doesn’t have time to spare when it comes to managing a large pipeline of relationships. Thanks to Salesforce, a small team can stay connected with educators, manage donors, and do big things. Altogether, the partnership between Code.org and Salesforce adds up to more time helping schools teach computer science. And that’s a code for success.