DESIGN WITHIN REACH IS A TRAILBLAZER
Design Within Reach expands its brand with a personalized approach.
“If you don't have Salesforce today, you're at a disadvantage.”
Now every employee helps create consistent, luxury customer interactions.
Design Within Reach is a Trailblazer with a deep focus on custom marketing experiences.
The personalized customer experience is what sets DWR apart.
“With Salesforce, we take clienteling to a new level and offer the kind of personalized experience our customers want.”
DWR expands Salesforce solutions to every part of the business.
Salesforce helps DWR resolve customer issues the first time.
Mobile is a big part of the DWR in-store experience.
DWR drives closer connections with customers by knowing what its customers like.
DWR’s team members not only use Salesforce technology to help them improve sales, but ideally, improve clienteling — the retail term for the client experience — because when that’s improved, the sales will come. “When the client walks in, you start to mark that experience,” said Edelman. “It’s that moment, when you know what their taste is, if they had an issue, what quote you sent — everything. That’s the difference maker.”
Edelman concluded, “With Salesforce, we’ll take clienteling to a new level and offer the kind of personalized service our customers want.”