In 1994, New Zealand-based Icebreaker developed base-layer garments made of fine merino wool. In the years since, Icebreaker has grown to sell a wide assortment of outerwear and lifestyle clothing for men, women, and children in more than 5,000 stores across 50 countries.
Since day one, Icebreaker has understood what customers wanted — before they even knew they wanted it. Today, Icebreaker continues this approach with the successful implementation of Commerce Cloud Einstein, which leverages leading-edge data science to suggest products for both known and anonymous shoppers across the entire shopping journey.
“People want to be offered something that’s relevant to them. I know that’s what I’m looking for when I’m shopping,” said Brian Hoven, Global Head of Ecommerce at Icebreaker. “Personalization has become key to purchase decisions.”
“If you’re not using this, you’re missing out on quite an opportunity.”