Pack Health responds to Covid-19
“It was clear that we needed a public health and medical response on an unprecedented level.”
Pack Health scales virtual care to support the chronically ill during the COVID-19 crisis.
“The hope is that our services help free up every nurse, pharmacist, and doctor to work at the top of their game right now fighting COVID-19.”
Pack Health is a Trailblazer in chronic disease management.
In normal times, companies contract with Pack Health to provide one-on-one digital health coaching to patients for more than 25 chronic conditions like diabetes, COPD, or mental health. But the novel coronavirus changed everything, both for patients with underlying health conditions (who are at an increased risk of contracting the virus) and for the greater healthcare infrastructure. To help relieve the burden, Pack Health needed to be able to quadruple its team of coaches to accommodate the influx of new patients.
“Chronic disease in the U.S. is already at crisis levels,” said Mazi Rasulnia, President and CEO of Pack Health. “Combine that with a pandemic, and it was clear that we needed a public health and medical response on an unprecedented level.”
Pack Health onboards patients with the help of Salesforce, including digital communications and specialized call center agents who provide program education and warmly transition members into engagement. This way, Health Advisor time and capacity is fully maximized to focus solely on providing care and checking in with members at least five times per week via phone, text, or email.
Ramping up to engage members wherever they are.
Pack Health tailors relationships with each member using important insights like social determinants of health and connecting with patients on their preferred channel, whether email, phone, text, or secure app. In addition, Pack Health’s software developers have configured preapproved text message templates within Salesforce, allowing Health Advisors to customize messages to members through simple drag-and-drop functionality.
“Salesforce has created a lot of efficiencies for our Health Advisors to be able to do follow-ups and add touchpoints for members,” said Rasulnia. “If Salesforce didn’t have the flexibility it does, we wouldn’t be able to optimize engagement like we have.”
Delivering smarter, more intentional service helps Pack Health ease COVID-19-related stress.
The data that Pack Health collects (from wearables that monitor patients to member/advisor conversations) allows the company to visualize a full-scale picture of health for each member. Health Advisors are able to compound the relational foundation they’ve built with members through remote data collection — and they can see it all right in the cloud.
“People are scared, they’re stressed, and they’re experiencing high levels of uncertainty. For individuals with chronic conditions, this can be extremely overwhelming,” said Rasulnia. “So we’re now becoming that digital quarterback or coach that can support them through this time.”