To fight AIDS in Africa, (RED) uses personalized communication and data analytics. Ten years ago, more than 1,200 babies were born each day with HIV. Today that number is down to 400, and (RED), alongside global health organizations, aims to get that to virtually zero by 2020. (RED) was created in 2006 by Bono and Bobby Shriver to drive corporate contributions to The Global Fund to fight AIDS. How (RED) works is simple: When consumers buy (RED)-branded products and services, their purchases trigger corporate giving to The Global Fund, supporting HIV/AIDS treatment and prevention programs in Africa, homes to roughly two-thirds of the world’s HIV-positive population. “It’s really not about charity. It's about justice, and that each life has equal value,” said CEO Deb Dugan. “AIDS has taken 35 million people. That's like all of Canada being gone.” (RED) is collaborating with Salesforce to power communications and data management, enabling its team of just 18 people to make a profound, measurable difference in the world. “We have the biggest ideas and work with the biggest companies on the planet. And so we need tools to do that better,” Dugan said. “Salesforce has not only given multimillions of dollars to the cause to get the job done, but Salesforce employees have also come in and worked with (RED) as though they were part of the team — and now have really become part of the (RED) family.”
One of the goals of (RED) and The Global Fund is to reduce the transmission of the virus from mothers to their babies. “Virtually everyone 15 years ago said where we are today was impossible, that we would never achieve it, that we couldn't accomplish this. It was too complicated, couldn't be done. It's been done,” said Mark Dybul, Executive Director of The Global Fund. Salesforce supports this ambitious initiative through its 1-1-1 model, which dedicates 1% of Salesforce’s technology, people, and resources to social impact organizations. “I love the 1-1-1 model that Salesforce has. Every company should have it,” said Dugan.