What do pharmaceuticals, 3-D printing, and a Boeing jetliner have in common? Sturtevant. Sturtevant is a 132-year-old, family-owned company in Hanover, Massachusetts, that makes the particles that power these amazing products and industries. Thomas L. Sturtevant built his first mill in Maine in 1883. A century later, Sturtevant, Inc. is still family-owned and making mills. Its products are so in demand that, before coming to Salesforce, its biggest problem was one most companies would envy: having more sales leads than it could handle. “We’d get emails asking for pricing on our most popular product and we’d think, no, we’ve got too many inquiries, we can’t answer this,” said Sam Rajkovich, director of sales and marketing. Too little internal capacity meant only prospects who sent a second email would get a reply, but that was no way to qualify a lead. Rajkovich had experience with CRM solutions and knew implementing the right one could help. Sales Cloud gave Sturtevant the ability to follow up on all of those leads. Over time the company added Service Cloud, Community Cloud, and more Salesforce solutions. The old system of six unconnected databases couldn’t keep track of a contact’s email address and generally yielded bad data. With Data.com, a centralized hub flows the right information between headquarters in Massachusetts and reps all over the globe. What used to take two months to communicate now happens the instant an employee launches the Salesforce mobile app on the go.