Salesforce customer since 2015
With Marketing Cloud, Ticketmaster can connect channels like email and mobile to create compelling experiences, personalized to each of the millions of fans who use Ticketmaster each year.
“Marketing Cloud enables us to give the right communications at the right time to the right fans at scale.” Bob Ritter, SVP Product Management.
Ticketmaster is deeply aware of their different customer needs and personas. “Speaking to a father who wants to take his daughter to a concert is very different than if you are talking to a young millennial. The conversation after you purchase a ticket is about giving you helpful guidance on that march up to your event date. Where am I going to park? How am I going to get there?” said Kathryn Frederick, Chief Marketing Officer.