Activate your data with flexible, transparent pricing options
Power your business with data on your own terms. Whether you prefer flexibility or predictability, we have pricing models that evolve with your unique needs. So you can focus on driving outcomes—not managing costs—with transparent pricing.
Align your investment with your business strategy and budget goals. Choose Credit-based pricing for a flexible, dynamic model that scales alongside your specific consumption, or Profile-based pricing for a predictable, flat-rate model designed for control.
One simple credit that can be applied towards any Data 360 action
Simple, profile-based pricing model with essential Data 360 actions included
Premium profile-based pricing model with even more Data 360 actions included
This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.
We only charge for actions that deliver business outcomes. Bringing data into Data 360 is free—you pay when you actually use it to drive results.
Connect and centralize data from any source with free batch data ingestion and zero-copy integrations.
What you pay for:
Unstructured Data Processing — Analyze and extract insights from documents, text, audio, and other unstructured sources
Intelligent Processing — Use advanced, AI-driven processing to interpret, enrich, and derive insights from data
What you pay for:
Data 360 Prep - Clean, normalize, and prepare data for activation
Data 360 Unification - Match & merge customer records across sources
What you pay for:
Segment - Build & manage targeted audience segments
Activate - Send customer data, segments & insights to downstream destinations
What you pay for:
Data Queries - Surface customer insights on demand for teams and agents
Data Zero Copy Sharing - Grant secure, direct access to external sources without duplication or movement
What you pay for:
Streaming Pipeline - Continuous data flows to Data 360 & downstream actions/systems
Real-Time Pipeline - End-to-end processing at sub-second speed for live customer data
Data 360 pricing scales with your usage. Profile-Based Pricing bundles essential Data 360 actions into a flat per-profile cost, while Flex Credits offer a pay-per-use model for total control. See the comparison across plans below:
Choose the model that fits your business needs.
| Flex Credits $500 Per 100k Flex Credits |
Profiles $240 Per 1k profiles/year |
Enterprise Profiles $420 Per 1k profiles/year |
|
|---|---|---|---|
| Ingestion | Free | Free | Free |
| Process Unstructured Data | Tied to Usage | Tied to Usage | Tied to Usage |
| Prep, Harmonize, & Unify | Tied to Usage | 25 CIs, 25 Transforms, and 1 IR Ruleset/Data Space | 100 CIs, 100 Transforms, and 2 IR Ruleset/Data Space |
| Segment & Activate | Tied to Usage | 100 Segments | 500 Segments |
| Query & Share | Tied to Usage | Tied to Usage | Tied to Usage |
| Streaming & Real-Time | Tied to Usage | Tied to Usage | Tied to Usage |
Get an estimate of the credits needed and your overall price for Data 360
Discover near real-time monitoring of your usage data for consumption-based Salesforce products, like Data 360
Salesforce customers can provision Data 360 for free with a limited amount of storage and consumption credits. Visit our Get Started page to learn more and activate.
Customers can use Salesforce Digital Wallet, a free account management tool that gives you near real-time data and tools to monitor and manage how you use consumption-based Salesforce products like Data 360.
How Data 360 usage impacts your billing is dependent on how your Data 360 org is contracted. A Monthly Usage Summary is emailed to your account's billing contact each month. If you are unsure how your org is contracted, please reach out to your account team for clarification.
To get an estimate of the total number of credits and pricing, you can use Data 360's Pricing Calculator
Yes, Profile Pricing simply un-meters the usage types used to form unified profiles and replaces it with a single transparent Profile SKU aligned to how customers plan and measure today. You still use Flex Credits for non-profile based use cases like querying data or unstructured data processing for AI agents. Profiles come with 1 flex credit per profile per year and you can purchase more flex credits as needed with the Flex Credits SKU.
Flex Credits offer the most flexibility and scalability. Profiles offer flat-pricing with predictable billing. Profiles are optimized for customers with profile-based use cases like personalized marketing journeys or proactive service efforts using a unified profile, while Flex Credits scale across any use case. Contact your Account Executive to learn more about what model might work best for your business and use case.
There is no forced migration with this pricing change so current Data Services credit customers can stay on their current pricing model. If you would like to take advantage of Flex Credits or Profile Pricing you will need to swap all of your existing Data Services Credits. Speak with your Account Executive to learn more about the process.
The Data Services rate card can be found here.
