Kick off your shoes and let the big ideas roll in
Let us handle the tedious so you can tackle something big
Epic days of thinking beyond the brief
Tuesday, June 23
Lead like you mean it
Household names are shaking up culture and leadership in the age of AI. Join us for a live panel and evening reception to inspire your new playbook.
Wednesday, June 24
Take risks, break records
Well-behaved bets rarely make history. Go behind the scenes with our creative team to discover how an unlikely idea became a cultural moment.
Thursday, June 25
Your brand’s next play
Don’t miss a final A-list conversation on what separates the strongest brands from the rest. Learn to build your presence and use media to make yours stick.
Tuesday, June 23
9:00-10:30 AM
The Enterprise Connector: Breaking Silos with AI
In Partnership with Cognizant
Owning a function isn’t enough anymore. The CMO is now the enterprise connector, and the stakes have never been higher. See how the best ones are using AI to drive real alignment across sales, service, and product.
Featured Guests
Lenore Lang
EVP, Tech, Media, Telco
Salesforce
Thea Hayden
Chief Marketing Officer
Cognizant
Ginny Cartwright-Ziegler
Chief Marketing Officer
Pearson
2:00-3:30 PM
The C-Suite Thunderdome: CMO, CIO, and CFO Walk Into a Meeting
In Collaboration with Deloitte Digital
Deploying AI isn’t a tech problem—it’s a C-Suite negotiation. Watch the CMO, CIO, and CFO hash out an AI idea live, navigating velocity vs. governance, experimentation vs. security, and innovation vs. human-centric change.
By invitation only
Featured Guests
Jess Sibley
CEO, Moderator
TIME
Patrick Stokes
Chief Marketing Officer
Salesforce
Diane Young
CEO & Co-Founder
The Drum
Michelle Crossan-Matos
Chief Brand & Experience Officer
SharkNinja
Scott Mager
US Chief Marketing Officer
Deloitte
4:30-6:30 PM
A Celebration of Icons with Salesforce & TIME
TIME100 honorees. Sunset cocktails. The conversation you actually want to be part of. Join Salesforce and TIME CEO Jessica Sibley for an exclusive evening with the leaders shaping culture in an AI-driven world.
Featured Guests
Jess Sibley
CEO, Moderator
TIME
Suzanne Kounkel
Global CMO
Deloitte Digital
Wednesday, June 24
10:00-11:30 AM
You’re Missing Out: Compliance to Competitive Advantage
In Partnership with Acxiom
Compliance is just the entry ticket. The real opportunity is turning your data into a high-performance asset for agent-driven growth. In today’s economy, trust isn’t a soft metric—it’s the measurable ROI that powers credible AI.
Featured Guests
Sanjna Parulekar
SVP of Product Marketing
Salesforce
Sean Muzzy
Global President
Acxiom
Dara Treseder
Chief Marketing Officer
Autodesk
12:30-1:00pm
How We Turned a Super Bowl Ad Into an AI-Powered Entertainment System
You saw the ad. You searched for the clues. You tried to win the money. Now, hear from the creatives from Salesforce and MrBeast who built an immersive campaign ecosystem in just 27 days. The takeaway is simple: AI is a force-multipler and the future is not making ads faster. It is building experiences people can enter.
Featured Guests
John Zissimos
Chief Creative & Digital Officer
Salesforce
Beau Avril
SVP, Partnerships
Beast Industries
Zoe Ruderman
Chief Content Officer
Adweek
1:15-2:00 PM
Tearing up the T-Shape: Marketing Leadership for the Agentic Age
Most CMOs expect AI to transform marketing. Almost none think they need to change. That gap will end careers. The T-shaped marketer is dead. Join us to discover the A-shaped CMO framework built to lead, not just survive, the agentic era.
Featured Guests
Jenni Baker
Senior Editor
The Drum
Stephanie Sadowski
Senior Managing Director, Global Salesforce Business Group Lead
Accenture
3:00-3:45 PM
The New CMO Mandate: More Accountability, Less Control
In Partnership with Slalom
You’re now accountable for enterprise growth while your tools, structure, and customer journey are being rebuilt at hyperspeed. The board wants outcomes. This is a peer conversation about leading through transformation in real time.
Featured Guests
Ruth Umoh
Editor, Moderator
Fortune
Ryan Gavin
Chief Marketing Officer
Slack
Sangeeta Prasad
Chief Marketing Officer
Slalom
Kim Storin
Chief Marketing Officer
Zoom
Thursday, June 25
10:30 AM-12:00 PM
ROI or It Didn’t Happen
In Partnership with Demandbase
AI is rewriting marketing, but is your data ready? We’re skipping the polish to tackle what’s really blocking AI adoption: shaky data, budget pressure, and hype overload. Straight talk and live debate from peers fighting through it. Strap in.
Featured Guests
Ruth Umoh
Editor, Moderator
Fortune
Al Torres
Senior Vice President, Advertising Platform
Demandbase
Thank you. We’re proud to be in such good company.
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Bd de la Croisette, 06400 Cannes, France