The Agentic Marketing System: Design Experiences, Not Journeys

Marketing is shifting from pre-built journeys to autonomous agents that plan, create, and execute across the entire marketing lifecycle. Join us to hear how leading brands across industries are navigating this shift — from laying trusted data foundations and piloting new AI capabilities, to solving planning and content challenges, and driving the change management needed to align teams around this new way of working.

Whether you're a practitioner or in marketing operations, and no matter where you are in your journey, you'll walk away with practical insights you can put to work right away.

In this session, you'll learn:

• How peers are building the right data foundation with Data 360 to power trustworthy, effective AI-driven marketing
• How to test and scale innovation with Marketing Cloud — what worked, what didn't, and how to build the confidence to scale
• How to tackle real-world planning and content challenges with Campaign Agent