Ready for the next shift in customer service? Join us for a 60-minute session on how leading organizations are moving beyond simply responding to a customer to truly resolving their needs. Industry analyst Sheila McGee-Smith and Ashish Seth, Product Leader at Salesforce, will explore how agentic AI, CRM data, and unified channels are transforming the contact center from a series of disconnected interactions into a system of resolution.

We’ll cover:

• The agentic revolution: How agentic AI, together with human agents, drives smarter, faster resolution.
• The end of channel silos: How Salesforce’s Agentforce Contact Center unifies voice, digital channels, and AI to deliver seamless customer experiences.
• Real-world impact: How unified capabilities redefine first contact resolution and turn service into a revenue driver.

Walk away with the strategic insights and expert perspective you need to lead the next generation of customer engagement.