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Digital Insurance

Run your insurance business on a unified, agentic platform.
Digital Insurance gives carriers and MGAs everything they need to connect core operations with modern digital engagement, real-time customer intelligence, and trusted AI automation, without the cost and complexity of disconnected systems.

Quickly build and launch products with Digital Insurance

Accelerate product deployment on a low-code platform. Define product classes with inheritance and override capabilities, and apply reusable dynamic attributes in an intuitive UI.

Software UI showing the product structure for "Auto Silver," featuring Coverages options: Collision, Comprehensive, and Uninsured Motorist.

Design product bundles with an intuitive interface. Easily configure attributes and create relationships between products and groups to tailor coverage and capture market opportunities faster.

Salesforce UI showing product structure for "Laptop Pro Bundle," detailing hierarchy for Laptop, Accessories, Printer Bundle, and sub-options.

Automate rules application with ease. Configure rules for products, coverages, attributes and underwriting using an advanced rules modeling environment.

Salesforce UI showing product structure for "Laptop Pro Bundle," detailing hierarchy for Laptop, Accessories, Printer Bundle, and sub-options.

Automate rules-based pricing across the policy lifecycle. Leverage flexible tools and rating algorithms, configure product-specific procedures, and run pricing simulations.

Salesforce Pricing Procedure interface illustrating decision steps and aggregate price calculations for Auto Insurance Pricing.
Software UI showing the product structure for "Auto Silver," featuring Coverages options: Collision, Comprehensive, and Uninsured Motorist.
Salesforce UI showing product structure for "Laptop Pro Bundle," detailing hierarchy for Laptop, Accessories, Printer Bundle, and sub-options.
Salesforce UI showing product structure for "Laptop Pro Bundle," detailing hierarchy for Laptop, Accessories, Printer Bundle, and sub-options.
Salesforce Pricing Procedure interface illustrating decision steps and aggregate price calculations for Auto Insurance Pricing.

Manage the end-to-end policy lifecycle with Policy Administration

Manage omni-channel quote-to-bind experiences for policyholders, producers, and underwriters, with quote versioning, dynamic repricing, rules-driven referrals and straight-through processing across P&C individual, specialty and commercial, life, and health.

Salesforce Insurance quote management interface displaying line items for "Auto Quote - John Doe" with a action menu overlay.

Easily handle policy actions from issuance and endorsements to cancellations, and automated renewals in real time with prebuilt services optimized for performance and volume.

Salesforce Insurance quote interface displaying "Auto Quote Gold V2" with pop-up windows for "Issue Policy" and "Endorse Policy."

Design re-usable tax and fee calculations for quoting and policy management. Apply calculations to any level in the product hierarchy.

Salesforce Insurance policy details view displaying line items and an overlaid breakdown of premium, taxes, and fees.

Reduce hold time by summarizing key policy and quote details for faster, accurate quotes.

UI showing Agentforce summarizing policyholder & quote details
Salesforce Insurance quote management interface displaying line items for "Auto Quote - John Doe" with a action menu overlay.
Salesforce Insurance quote interface displaying "Auto Quote Gold V2" with pop-up windows for "Issue Policy" and "Endorse Policy."
Salesforce Insurance policy details view displaying line items and an overlaid breakdown of premium, taxes, and fees.
UI showing Agentforce summarizing policyholder & quote details

Manage the entire claims lifecycle on a modern platform with Claims Management

Help customers quickly report claims first notice of loss to CSRs and claim handlers with AI support and guided digital experiences. Prebuilt agentic intake supports peril-specific details, in a single window, reducing call times and improving customer service.

Product screen showing claims intake in Claims Management

Easily manage the full adjudication and settlement process with automated workflows and a complete view of a claim’s history. The system intelligently links claims to policy terms and tracks coverage usage, ensuring accuracy and replacing the need for time-consuming checks.

Salesforce Auto Claim dashboard with a Participants list and a "Honda Civic" side panel showing Vehicle and Damage Information.

Get a complete financial overview of every claim with a comprehensive solution that helps you manage reserves and track payments in real time. Approval processes for payments ensure every transaction is accurate and compliant, resolving cases faster and driving policyholder loyalty.

Salesforce Auto Claim dashboard displaying Claim Financials, payment action options, and progress bar overlays for Collision Limit and Collision Deductible.
Product screen showing claims intake in Claims Management
Salesforce Auto Claim dashboard with a Participants list and a "Honda Civic" side panel showing Vehicle and Damage Information.
Salesforce Auto Claim dashboard displaying Claim Financials, payment action options, and progress bar overlays for Collision Limit and Collision Deductible.

Automate quoting, enrollment, and renewals end-to-end with Group Benefits

Manage and update member information and their plan selections within each plan category maintaining a 360-degree view of members and employers across all group plans.

A screenshot of a computer displaying a webpage for ABC Enterprises Insurance Agency. The page shows completed uploads related to Census member data, including account details and enrollment periods for various members, with names and relationships listed.

Generate quotes with configurable product rules and pricing for large group plans. Issue accurate contracts directly from finalized quotes with flexible attributes.

Screenshot of a computer displaying a web page for an insurance agency quote, showing completed rating requests and various details such as quote numbers, account information, currency, product names, and status updates.

Create accounts to track insurance policies. Calculate premiums to determine contributions. Manage individual and bulk enrollments for seamless processing.

A screenshot of a computer displaying an enrollment request form for ABC Enterprises Insurance Agency. The form indicates the completion date, group census details, account information, and member contributions related to insurance coverage. It includes names, relationships, and premium amounts for members listed in the census.
A screenshot of a computer displaying a webpage for ABC Enterprises Insurance Agency. The page shows completed uploads related to Census member data, including account details and enrollment periods for various members, with names and relationships listed.
Screenshot of a computer displaying a web page for an insurance agency quote, showing completed rating requests and various details such as quote numbers, account information, currency, product names, and status updates.
A screenshot of a computer displaying an enrollment request form for ABC Enterprises Insurance Agency. The form indicates the completion date, group census details, account information, and member contributions related to insurance coverage. It includes names, relationships, and premium amounts for members listed in the census.

Agentforce for Financial Services

Fuel efficiency and drive superior customer service 24/7 with Agentforce.

Data 360

Activate all your customer data across Salesforce applications.

Financial Services Cloud for Insurance Brokers

Get a complete view of the customer across producers and account managers.

Process Compliance Navigator

Stay ahead of evolving regulations with an intelligent platform built for financial services.

Omnistudio

Build guided, hyper personalized digital experiences with low code.

Digital Insurance Pricing

Discover our Digital Insurance product. Digital Insurance includes allocations to get you started with Policy Administration ($1M Gross Written Premium (GWP)), Claims Management (10K credits), and Group Benefits (500K credits) in the base SKU.

Additional usage is available through add-on SKUs:

  • Policy Administration — $75,000 per $5M GWP, billed annually
  • Claims Management — $50,000 per 50K Claims Management Credits
  • Group Benefits — $60,000 per 3M Group Benefits Credits

Digital Insurance

Enable all core insurance operations from a unified customer-centric platform.
$ 180,000
USD/Org/Year
(Billed annually)
  • Manage the entire policy lifecycle on a unified, digital-first insurance platform
  • Manage claims lifecycles across intake, adjudication, reserves, and payment
  • Automate your entire group benefits value chain on a single platform for faster speed to market

Learn new skills with free, guided learning on Trailhead.

Hit the ground running with Digital Insurance tips, tricks, and best practices.

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Guide

The Financial Services Playbook for Effective Data Maturity

Digital Insurance FAQ

Salesforce supports tech-forward carriers and MGAs with its Digital Insurance Platform — the leading unified, customer-centric, AI-native platform. At its heart, the platform enables the management of end-to-end core operations spanning product management, rating, quoting, underwriting, policy issuance, MTAs, claims, and billing — across all major lines of business and distribution channels, including group benefits.
Unlike rigid, siloed, policy-centric core systems, these flexible lifecycle processes are seamlessly integrated into digital customer journeys powered by Agentforce Financial Services and the Salesforce Customer 360. And by unifying data and AI capabilities insurers can orchestrate agentic workflows and scale personalized experiences across the entire insurance value chain.

Salesforce supports forward-looking carriers and MGAs with its customer-centric, AI-native platform. At its heart, the platform harmonizes core insurance processes with modern digital engagement, unified customer data, and trusted intelligent automation. By unifying data and AI capabilities, insurers can orchestrate agentic workflows, driving intelligence, agility, and operational efficiency at scale. The platform puts business teams, not IT, in the driver’s seat, enabling product creation and updates in days, not months.

Choose the digital insurance software that’s right for you by evaluating the individual needs of your business. Salesforce Digital Insurance includes four modules to address your end-to-end needs:
Digital Insurance Foundations: Launch products quickly and scale easily using low-code building blocks for coverages, terms, configuration rules, rating and taxation, provisions and clauses, and digital orchestration.
Policy Administration: Streamline and scale policy lifecycle processes for property and casualty, life, health, specialty, and commercial lines.
Claims Management: Orchestrate and streamline the entire claims lifecycle across all lines of business, from first notice of loss (FNOL) through investigation to adjudication and settlement.
Group Benefits: Modernize group insurance by automating complex quoting, contracts, and enrollment on a fully configurable system, enabling modern digital-first journeys for both employers and employees.

Talk to your Salesforce account team or consultant to learn more about Salesforce Digital Insurance.