5 Best Practices from the Metropolitan Washington Airport Authority
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Your checklist for deploying a digital outreach and engagement platform.
The Metropolitan Washington Airports Authority (MWAA) is responsible for the operation of Washington Dulles International Airport, Ronald Reagan Washington National Airport, and the Dulles Toll Road, as well as the construction of a portion of the D.C. Metrorail system.
The team deployed an outreach and engagement platform on Salesforce that combines social media listening, customer service, and advanced analytics capabilities into one system. This solution gave MWAA the tools it needs to track questions, concerns, or incidents from inception to closure. Here are five best practices from that work.