Johanna Trovato, Eduventures Senior Analyst at ACT | NRCCUA
Margo Martinez, Director of Industry Solutions, Higher Education, Salesforce.org
As the need for social distancing has closed college campuses across the country, digital channels have never been more important in prospective student outreach. Today we find ourselves in uncharted territory, but we can learn how to navigate it by examining students’ documented attitudes about institutional recruitment outreach both before and during the COVID-19 outbreak.
This webinar presents data from Eduventures’ 2019 Student Sentiment Research, and new research based on responses from 7,100 high school seniors nationally on the impact of COVID-19 and their college choice, to help answer key questions college recruiters and marketers are asking, including:
How can institutions keep prospective students engaged digitally?
What is the best use of email, texting, and social media in college recruitment?
How should institutions be adapting their strategies in light of recent events?
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