Speakers:
- Bonnie Beauchamp, Lead Systems Analyst, Atlanta Mission
- Piper Sullivan, Product Marketing Manager for Fundraising, Salesforce.org
Now, more than ever, using data to drive marketing decisions is critical. Being a Data-Driven Marketer means you’re able to make informed decisions about when and how to connect with your supporters. It means you can be a good steward of donor dollars in your marketing efforts, ensuring your investments to the channels with the highest return.
Watch the webinar to learn:
- What is a data-guided approach?
- What are the benefits of data-driven marketing?
- How can your organization power your marketing efforts with data?