Donor-Centric Fundraising

In this e-book, we’ll focus on helping nonprofits better meet and exceed donor expectations through technology with real-life examples.

Donor needs follow a similar pattern to Maslow’s Human Needs hierarchy, from the most basic need of awareness to the more integrated experience of promotion. We rely on donors of all kinds to fund our missions and meeting their needs creates a long-term relationship that ultimately moves the needle on nonprofits’ missions.

In this e-book you’ll find:

Want to learn more about Salesforce's commitment to nonprofits, educational institutions and philanthropic organizations? We believe in technology for social good. Visit >

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