For a long time, the real estate industry has been dominated by individuals who have been using the same tried and true techniques that were applied by their predecessors. Why change when the process isn’t broken and the industry continues to flourish?
A couple reasons come to mind — technology and competition. The National Association of Realtors has identified, the recent surge in the capacity and availability of custom digital technology has pushed many of these ‘old school’ agents into seeing the encroaching presence of new technologies as somewhat foreboding. These agents are now exiting the business, rather than forcing themselves to adapt to use new tools. This is leaving a vacuum in the industry as a whole. As new, younger, more tech-savvy agents are rushing to fill the void, the demand for new real-estate specific technology tools is becoming greater every day. And, given the unique demands associated with real estate, these tools are needing to be not only super effective, but also hyper adaptable. In other words, real estate is finding itself in need of high-quality customer service management (CRM).
To find success in real estate, you need to be flexible. You need to be able to handle and understand complex situations and concepts. You need have a very clear idea of who your clients are, and what they want. In short, you need to be able to be there for your clients whenever they need you, and to be able to provide them with the kind of detailed information they’ll need to make what might be the single largest transaction of their entire lives. Cloud-based CRM is uniquely suited to assisting in these tasks. Residential real estate, commercial real estate, and real estate development all see benefits when adopting CRM solutions. In fact, in a poll conducted by Active Rain (the world’s largest online real estate community), it was discovered that the most successful real estate agents are approximately two-times as likely to adopt CRM and lead management solutions when compared to their less-successful peers.
Why is this? Let’s consider some of the key benefits of CRM for real estate:
CRM has proven itself to be an invaluable tool in many business arenas the world over, but some of the most fulfilling work may be in assisting agents to help place individuals into the homes of their dreams.
Real estate CRM helps simplifies agent communication, the home-buying process for their clients, and in the process, ensures a happy, productive relationship for everyone involved. Your clients trust you to help them find the perfect place to call home, and that’s a relationship worth maintaining and protecting.
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