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Salesforce for Retail
29 of the top 30 retailers use Salesforce
Salesforce helps retailers connect every dimension of their customers' data and then activate it across every touchpoint in real time, making each interaction seamless, revenue-driving, and loyalty-building
Customers win. Analysts recognize. Salesforce delivers.
Salesforce named a leader in the 2026 Gartner Magic Quadrant for CDP
Williams-Sonoma grows to 21M subscribers with Data 360 across 9 retail brands
IDC Names Salesforce an AI-enabled CDP Leader
See how retailers deliver success with Salesforce
Retail companies see results with Salesforce
35
%
increase in productivity*
Retail teams boost productivity with Salesforce AI.
10
%
net promoter score boost**
Retail teams team up with AI agents to boost loyalty.
60
%
inquiries resolved by AI**
People focus on people while AI handles routine questions.
53
%
conversion rate increase**
Retail teams use AI to guide more shoppers to buy.
Source:
*Salesforce Customer Success
**Salesforce Customer Stories
Build the perfect retail solution with Salesforce
Activate dynamic, always-on personalization
Every shopper interaction is a signal. Only Salesforce unifies the data to act on it in real time.
Connect any shopping experience
Connect shopper data, AI, and workflows across channels to scale commerce more confidently.
Deliver service on any channel
Connect every retail service touchpoint across self-service, contact center, and field.
Enable smarter and more adaptive retail operations
Equip store associates and ops teams with AI, unified data, and context to serve every shopper.
Unlock B2B relationships and new revenue models
Bring the same AI, data, and platform powering your consumer business to every partner relationship.
Your path to becoming an Agentic Enterprise in retail starts here
Five integrated systems with humans and agents working together to help retailers activate personalization at scale, sell everywhere, and run smarter operations.
System of engagement
Where retail teams and agents get work done together
The channels, canvases, and automations where retail teams and AI agents get work done in one place.
System of insight
Analytics your retail HQ trusts and your agents act on
Visual, conversational, and embedded retail analytics your teams trust and your agents reason from.
System of agency
Build, deploy, and govern AI agents for retail
Build, deploy, and govern AI agents for retail service, operations, and sales, with trust built in.
System of work
Built for how retail actually works
Loyalty, POS, store operations, and personalized shopping all on one retail-native platform.
System of context
The intelligence behind every activation and agent action
Real-time, federated retail data unified across every source so agents act on trusted context.
Transform your business with retail solutions made for your industry
Fashion
Boost loyalty by connecting to your customers across the shopping journey.
Restaurants
Connect the guest experience across channels. Increase collaboration and engagement with franchisees and employees.
Grocery, Drug, and Convenience Stores
Transform engagement with shoppers, stores, and employees all from a single platform.
Mass Merchants and Department Stores
Optimize your stores and associates to help connect physical and digital shopping experiences.
See what's trending globally with shopping forecasts and insights, powered by +1.5 billion global shoppers
Run your retail media network from one connected platform
Looking for higher margins? Salesforce for Retail Media is designed to help retailers grow advertising revenue, scale media operations and sales, and optimize campaign performance by activating first-party data.
Get the most out of your retail business with thousands of partner apps and experts
Keep up with the latest retail trends, insights, and conversations
Explore what's next for retail at Dreamforce
Register 3+ and get $999 USD passes for your team.
Playbook
2026 Salesforce Retail playbook
Resource
Shopping Insights HQ
Report
Connected Shoppers report
Guide
Rethinking the loyalty experience
Ready to take the next step with the #1 AI CRM for retail?
Watch a demo.
Learn how Salesforce grows revenue and relationships.
Talk to an expert.
Tell us a bit more so the right person can reach out faster.
Get shopping insights.
Discover insights and thought leadership for the retail industry.
Retail CRM FAQs
Our portfolio of products, built on the trusted Salesforce Platform, helps you connect with customers in a whole new way. Now everyone — your retail customer service, marketing, sales, commerce, IT, point of sale associates, and data teams — can augment their work with connected data, trusted AI in retail purpose-built for retail.
Retailers have access to a unified engagement platform that provides a single source of truth across their entire partner ecosystem – retail marketing, commerce, service, IT, and store. You can now focus on driving costs down and loyalty up with Salesforce for retail CRM.
Boost loyalty with connected experiences across point of sale, retail ecommerce, marketing, and service delivered on the Salesforce Platform. Empower employees and associates with digital tools and data to effectively serve shoppers at all touch points with our retail solutions.
Choose the retail solution that's right for you. Whether your goal is to win new & profitable customers, simplify & scale omnichannel commerce, elevate connected & consistent service, supercharge your store & HQ employees or strengthen & optimize partner relationships.
