Drive real business results and manage your advertising campaigns at scale with Active Audiences unlocks your CRM data in Salesforce to securely and powerfully reach your customers, target lookalikes, and optimize advertising within the customer journey.

  • Manage advertising at scale

    Reach customers on any device and channel with advertising powered by identity based targeting via Facebook, Instagram, Twitter, and LinkedIn. has helped large agencies and brand teams around the world run millions of campaigns with sophisticated business goals. So whether it is creating complex campaigns, facilitating efforts and intelligence across advertising teams, or visualizing and reporting on performance — you can tailor your advertising approach to your digital marketing strategy with


  • Activate your customer data

    Use the data you already have about your customers from their email, mobile push interactions, and their purchases on your site to securely sync with Facebook and Twitter. Engage with them at the right moment along the customer journey, or find new customers who have similar behaviors to your best ones. Active Audiences also integrates with the major CRM onboarding partners, so you can connect your data with the entire DMP and DSP ecosystem.


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In today’s connected world, every customer interaction matters. Marketing Cloud helps you make the most of every touchpoint, giving you the tools to manage the customer journey across all channels.

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