32 Best Digital Marketing Software Tools in 2025

Digital marketing software includes the platforms that help you manage, automate, and improve how you reach customers online. From email to search to social, these tools support campaigns across multiple channels and help make the most of every interaction.

In 2025, innovation is shifting from manual setup to intelligent execution. This list covers 32 of the most widely used digital marketing software tools today, grouped by function to help you find what fits your needs, whether you're focused on visibility, engagement, or conversion.

Digital marketing software tools are applications designed to support how you promote products and services online. They handle tasks such as email automation, keyword tracking, social media publishing, customer segmentation, and campaign analytics. You can do all of this from a single platform or connected stack.

These tools help marketers reduce manual work and adapt campaigns based on real-time data. Many platforms also connect with your CRM, which means your marketing and sales data work together in one view. That alignment makes it easier to track performance, follow up on interest, and measure outcomes more precisely.

There’s no shortage of digital marketing tools out there, but finding the right fit depends on your goals and day-to-day needs. To make things easier, we’ve grouped 32 standout platforms by primary use case—so whether you're refining SEO strategy or looking for the best email marketing platforms, you’ll find tools designed to support your next move. Each tool featured here has earned a 4-star rating or higher on trusted review sites like G2 and Capterra, meaning you only see top-rated options backed by real user feedback. Explore each category below:

• Email marketing tools
• CRM and automation tools
• AI and multimedia tools
• SEO and analytics
• Content management and web design
• Social media marketing tools

Salesforce Marketing Cloud

Salesforce Marketing Cloud offers advanced capabilities for audience segmentation and email automation so that you reach the right people with the right message at the right time. Built-in AI tools recommend send times, subject lines, and content variations based on customer behavior.

• Key features: Journey mapping, send-time optimization, AI-powered personalization
• Best for: Businesses looking to scale personalized email campaigns

Mailchimp

Mailchimp is known for its approachable design and wide range of built-in tools that are especially helpful for digital marketing for small businesses and growing teams. It combines email marketing with basic CRM functions so that you can track and manage contacts in one place.

• Key features: Campaign automation, audience segmentation, CRM integration
• Best for: Small businesses looking for an all-in-one email marketing solution

Klaviyo

Klaviyo is designed for ecommerce businesses that want to create more personalized email and SMS flows. It pulls data directly from storefront platforms to support better targeting, product recommendations, and purchase-based automation.

• Key features: Ecommerce integrations, advanced personalization, customer analytics
• Best for: Data-driven email campaigns tailored to individual customer journeys

Constant Contact

Constant Contact helps you build effective email campaigns with customizable templates and built-in tools for contact management. It also supports basic ad creation and integrations with social platforms to extend campaign reach.

• Key features: Customizable templates, real-time reporting, integrated ads
• Best for: Engaging customers through email and digital ads

Drip

Drip focuses on ecommerce marketing, giving you the ability to tailor automated flows based on customer behavior—from abandoned carts to post-purchase follow-ups. It’s built for brands that want to nurture relationships beyond the first transaction.

• Key features: Behavior-based automation, dynamic segmentation, pre-built workflows
• Best for: Ecommerce brands focused on customer retention

Litmus

Litmus is built to help marketers test, refine, and perfect email campaigns before launch. It’s particularly useful for teams managing multiple platforms, devices, or brand standards, making it easy to catch design issues early.

• Key features: Email previews, device testing, performance analytics
• Best for: Teams looking to test emails across multiple platforms and devices

Salesforce

Salesforce CRM brings customer data, marketing campaigns, and sales activity into a single view so that you can manage relationships at scale. With automation capabilities in both CRM and Marketing Cloud, you can deliver more timely, relevant interactions across every touchpoint.

• Key features: Lead management, customizable dashboards, integrations with 3,000+ apps
• Best for: Enterprise-level CRM needs with automation built in

HubSpot

HubSpot offers a CRM that’s especially approachable for small and midsize businesses. Growing teams particularly appreciate how HubSpot ties together marketing automation, email, and sales pipeline tracking without requiring extensive setup.

• Key features: Email automation, contact management, pipeline visibility
• Best for: Small-to-medium businesses looking for an all-in-one CRM

Zoho CRM

Zoho CRM focuses on flexibility and affordability. It includes features such as automated task logging and AI-based suggestions to help teams stay on top of deals. With customizable workflows, it’s a strong fit when you want more control without extra cost.

• Key features: Visual workflow builder, AI Sales Assistant, sales automation
• Best for: Cost-conscious teams that need customization

Salesforce Marketing Cloud Account Engagement

This B2B marketing automation tool is designed to support lead nurturing and pipeline acceleration. With deep integration into Salesforce CRM, it helps unify marketing and sales activity while adapting to prospect behavior.

• Key features: Lead scoring, Engagement Studio, CRM sync
• Best for: B2B marketers running complex lead generation campaigns

Marketo

Marketo , an Adobe product, offers high-level marketing automation software with features built for enterprise needs, such as account-based marketing and AI-driven content recommendations. It’s built for marketers who need precision across every campaign stage.

• Key features: ABM tools, personalized content, campaign automation
• Best for: Enterprises targeting high-value accounts

ChatGPT

ChatGPT is a conversational AI tool that supports everything from content ideation to data analysis. With features such as code interpretation and document summarization, it’s a helpful partner for marketers juggling multiple formats and touchpoints.

• Key features: Advanced data analysis, conversation-based research, image generation via DALL·E
• Best for: Content generation, insight extraction, and creative support

Loom

Loom helps teams share quick video updates without needing formal video production. Whether you’re explaining a campaign plan or providing performance updates, it speeds up communication while adding a personal touch.

• Key features: Screen recording, viewer insights, AI chapter generation
• Best for: Fast, asynchronous team communication

Wistia

Wistia gives marketers tools to host, brand, and analyze video content while capturing leads directly through the player. With A/B testing and integration with CRMs, it turns video into a measurable part of the marketing funnel.

• Key features: Turnstile lead capture, engagement metrics, A/B testing
• Best for: Video-driven campaigns that feed lead generation

DALL-E

DALL·E is an image generation tool that creates original visuals based on text prompts. It’s especially helpful for marketers working on tight timelines or campaigns that need fresh, eye-catching visuals without relying on stock libraries.

• Key features: Text-to-image creation, outpainting, inpainting
• Best for: Fast visual content creation across formats

Demio

Demio is built for interactive webinars and automated events. With features such as evergreen sessions and downloadable handouts, it’s a strong choice for marketers who want to educate and engage audiences without running live sessions every time.

• Key features: Evergreen webinars, audience segmentation, resource sharing
• Best for: Scalable, automated webinar strategies

Agentforce for Marketing

Salesforce’s Agentforce for Marketing fits into this category with its AI-powered personalization and content automation tools. Predictive capabilities help determine when to send, what to say, and how to shape the customer journey so every message lands with more relevance.

• Key features: AI content generation, audience insights, journey orchestration
• Best for: Marketers using AI to enhance personalization at scale

Google Analytics

Google Analytics remains a staple for tracking how people find and use your website. It helps surface patterns in user behavior and shows which pages are converting—or losing—visitors. With deeper insights into traffic sources and engagement, marketers can make more informed decisions about where to focus next.

• Key features: Website traffic tracking, event-based measurement, machine learning–powered insights
• Best for: Understanding how users interact with your site

Ahrefs

Ahrefs is a go-to tool for SEO professionals focused on content performance and link building. It provides clear visibility into what’s driving traffic, for both your site and your competitors’. That makes it easier to identify keyword gaps, backlink opportunities, and ways to improve your ranking.

• Key features: Backlink tracking, keyword research, site auditing
• Best for: Competitive SEO analysis and link-building strategies

Semrush

Semrush offers a full suite of tools to support SEO, content marketing, and paid search. It’s built for people who want to centralize research and track performance across campaigns. Whether you’re benchmarking competitors or fine-tuning keyword strategies, it brings everything into one dashboard.

• Key features: SEO and PPC tools, content marketing insights, competitor benchmarking
• Best for: All-in-one digital marketing research and planning

Moz

Moz helps marketers identify technical SEO issues, monitor keyword rankings, and measure domain authority. It’s especially useful when you need clear, actionable guidance to improve visibility in search results without getting buried in data.

• Key features: Keyword tracking, domain authority scoring, site health monitoring
• Best for: Mid-sized teams looking to improve search visibility

Google Search Console

Google Search Console gives direct insight into how your site performs in Google search results. It’s a powerful (and free) resource for monitoring keyword queries, clicks, and indexing errors, which makes it a foundational tool for technical SEO.

• Key features: Search performance reports, keyword queries, indexing insights
• Best for: Monitoring how your pages appear in Google search

WordPress

WordPress continues to be one of the most flexible options for content-driven websites. With a massive library of themes and plugins, it can power anything from personal blogs to full-scale business sites without needing deep development resources.

• Key features: Customizable themes, 50,000+ plugins, user-friendly content management
• Best for: Building blogs or business websites with minimal coding knowledge

Salesforce Commerce Cloud

Salesforce Commerce Cloud supports both online and in-person selling, making it ideal for brands with complex product catalogs or global audiences. Built with ecommerce at its core, it brings together storefront customization, inventory management, and AI-assisted product recommendations.

• Key features: Secure checkout, inventory tracking, AI-powered tools for product creation
• Best for: Building online stores with integrated payment and personalization

Canva

Canva makes design accessible for marketers and content creators who need visuals fast. From social posts to presentations, the drag-and-drop editor paired with AI-powered features helps teams produce polished content without needing a design team.

• Key features: Magic Resize, text-to-image generation, pre-built templates
• Best for: Quick graphic design projects for social media or campaigns

Unbounce

Unbounce is built for conversion-focused landing pages. With AI-assisted tools and A/B testing baked in, it’s designed to help marketers launch high-performing campaigns without developer bottlenecks.

• Key features: Landing page creation, AI copywriting, A/B testing
• Best for: Designing landing pages that convert across marketing campaigns

Hotjar

Hotjar helps you understand how users actually interact with a site—where they click, scroll, and drop off. Combining heatmaps with user feedback, it gives clear visibility into friction points and areas for UX improvement.

• Key features: Heatmaps, session recordings, on-site feedback tools
• Best for: Improving user experience through behavior insights

Sprout Social

Sprout Social brings publishing, engagement, and analytics into one dashboard, so it’s easier to manage brand presence across multiple platforms. It’s especially useful for social media marketing and support teams that want to stay connected to customer sentiment and trends.

• Key features: Unified inbox, social listening, performance dashboards
• Best for: Managing brand engagement across platforms

Buffer

Buffer focuses on simplifying the scheduling and publishing process, It’s a go-to favorite for lean teams managing multiple accounts. With built-in performance tracking, it's easy to see what’s working and when your audience is most likely to engage.

• Key features: Cross-platform scheduling, content calendar, analytics
• Best for: Small teams managing consistent posting workflows

Hootsuite

Hootsuite is built for large-scale campaigns and teams juggling multiple social initiatives. Its scheduling, content curation, and monitoring features make it easier to stay organized and on-message across networks.

• Key features: AI-powered post suggestions, campaign scheduling, engagement tracking
• Best for: Enterprises and agencies managing high-volume social efforts

Later

Later Social stands out for its visual-first approach, especially on Instagram. The drag-and-drop calendar and hashtag suggestions help marketers plan posts that align with brand aesthetics and drive engagement.

• Key features: Visual content calendar, Instagram tools, analytics
• Best for: Instagram-focused marketing strategies

Agorapulse

Agorapulse combines publishing, reporting, and social inbox tools in a way that’s easy to learn and quick to navigate. It’s especially strong for marketers who want to connect social efforts to real outcomes such as leads or conversions.

• Key features: Unified inbox, publishing tools, ROI-focused analytics
• Best for: Tying social campaigns to measurable results

There’s no universal formula for choosing digital marketing tools—but clarity on your goals, audience, and channels goes a long way. Whether you're focused on campaign automation, deeper analytics, or delivering personalized experiences, the right combination of software can help you work faster and reach further.

Tools like Salesforce Marketing Cloud bring data, content, and automation into one connected platform. Learn more about Salesforce Marketing Cloud.