Nonprofit Moves Management FAQs

Nonprofit moves management is a process for tracking constituents and moving them from a prospect to a repeat donor. It involves a strategic cycle of identifying, building, and nurturing relationships with supporters to encourage them to convert to the next level of participation in the organization.

The benefits of moves management for nonprofits include developing stronger and more lasting donor relationships. This leads to increased giving over time, as a strategic approach centered on understanding donor motivations can turn one-time donors into lifelong supporters.

The three phases of the donor life cycle in moves management are the acquisition phase, the retention phase, and the upgrade phase. The acquisition phase focuses on prospects, the retention phase is about continuing the relationship after the first donation, and the upgrade phase encourages increased giving.

A nonprofit can foster awareness in the moves management process by catching supporters' attention with compelling content about its mission. This can be done through a mix of blog posts, videos, and testimonials to educate them on why they should support the organization before an ask is ever made.

A nonprofit gets to know its donors by auditing its current donor list and creating prospect personas based on demographic information. This research helps in segmenting communications and prioritizing which donors to ask for recurring or increased giving.

A nonprofit can use touchpoints to cultivate relationships by creating a cultivation calendar. This helps to determine when and how to reach out to donors, using personal and thoughtful interactions that are focused on building a connection rather than just asking for money.

Writers were aided by AI to draft these FAQ questions.