Salesforce connects the world’s top sports organizations to their fans on a single platform. With unified data and trusted AI, they’re streamlining operations, scaling business, and driving excitement before, during, and after the game.
Powered by Agentforce and launching in February, Fan Caddie is a second-screen AI companion within the LIV Golf mobile app that’s like watching golf with a digital pro by your side. It will answer real-time questions during gameplay, give tournament insights, recommend merchandise for purchase, and personalize customer service. For commentators, Salesforce Agent Caddie delivers predictive shot outcomes, optimal golf strategies, contextual stats, and narrative cues during broadcasts for enhanced live coverage.
Meet fans where they are with real-time personalization across channels, apps, streaming and broadcast. Deliver hyper-relevant recommendations powered by AI.
Spurs will use data and AI to create uniquely personalized fan experiences like merchandise recommendations, relevant match day messaging, and 24/7 support. They’ll provide real-time insights that help the club build stronger connections with their global fanbase. Read the press release
Formula 1® transforms fan data into tailor-made experiences. F1® Unlocked provides a central hub where fans get exclusive content and prizes based on their profiles. Every communication reflects F1's understanding of who fans are, what drivers they follow, and how they've previously engaged. This creates real-time experiences that help millions of global fans feel personally connected to the sport. Learn more
Empower cross-functional teams, partners, and vendors to operate with the speed and agility of a winning team. All on one integrated platform.
Agentforce for Slack brings limitless digital labor and human collaboration together to power the operational engine behind LIV Golf events. AI agents help global teams coordinate across geographies and timezones, personalize local fan communities, and surface insights in an instant. Learn more
Agentforce helps the Indiana Fever simplify sales operations with automated emails and AI lead scoring. Now, reps can respond to low-scoring customer surveys in minutes instead of their previous 7-10 business days. And they’ll use agents to evaluate lead-maturation more efficiently, prioritize call lists, and close deals faster. Read the story
Leveraging Salesforce technology, we create extraordinary fan experiences by delivering personalized engagement at scale.
Donna Birkett BaidaDirector of Marketing, Formula 1®
See how the WNBA’s fastest-growing team harnesses record demand and turn one-time ticket-holders into lifelong fans.
Learn how Formula 1® is building an agent-first engagement system to handle outreach, save time, and improve service.
Hear how LIV Golf CEO Scott O’Neil and golf superstar Bryson DeChambeau use AI to bring fans closer to the sport they love.
Take a closer look at how agent building works in our library.
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