Accessing your products and services is seamless with Salesforce Customer Identity. Enable users to register and access your apps through the convenience of passwordless login. With more authenticated users you will gain actionable insights into customer engagement across every touch point and can deliver hyperpersonalized content that resonates with your audience.
Unify identities from diverse sources, including connected devices. Seamlessly administer customer identities and profile data within Salesforce. Effortlessly fuse registration profiles and logins into Salesforce business processes. Tailor customer journeys across sales, service, and marketing for unparalleled personalization.
Simplify registration and access with passwordless login. Capture mobile-first markets by allowing customers to create an identity with your brand without having to remember yet another password. Customize login pages to reflect your brand, and choose from a variety of verification methods, such as SMS and the Salesforce Authenticator app. Report on login activities to better understand which methods are performing best.
Imagine providing a registration experience that's as smooth as it gets. Users can sign up effortlessly using their social credentials from well-known platforms like Google and Facebook. No more creating yet another password that they'll inevitably forget. This approach not only reduces friction but also elevates the overall user experience.
From support, expert guidance, and resources to our trusted partner ecosystem, we’re here to help you get more value from Salesforce in the AI era.
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Identity and access management (IAM) solutions are comprehensive frameworks for managing digital identities and permissions within an organization.
IAMs authenticate users, typically through passwords, biometrics, or multifactor authentication, to confirm their identity. After authentication, the system determines what level of access (authorization) users should have based on their role and permissions.
Single sign-on allows users to access multiple applications and services with a single set of credentials, improving user experience and reducing password fatigue.
IAM solutions are critical in today’s digital landscape for ensuring security, compliance, and efficient management of user identities and access privileges.
Choosing the right IAM solution involves assessing your business needs such as the size of the organization, industry requirements, and your existing IT infrastructure. Scalability and adaptability as well as integration capabilities are also things to consider.
