Unfortunately, you can’t just launch an ecommerce store and expect customers to flock to you. In fact, you can’t even implement a stellar digital marketing strategy and then call it a day. Digital marketing requires constant testing and innovation in order to get users to your site and convince them to buy. Choose your business goals, and then employ tactics that align with them.
As you try each tactic, keep an eye on metrics that measure the success of your marketing efforts. “Some of these will be obvious measurements of success, such as business growth or return on investments (ROI), but others may not be quite as obvious.” Look for improvements in bounce rates, page visits, conversions, and email open rates. Use social media listening to hear how customers feel about your company and marketing efforts. See what works and how customers are reacting.
If at first you don’t succeed, tweak and try again. And remember to be patient. Marketing takes time to reap results, just like anything else. Stay at it, educate yourself on the latest digital tools and trends, and keep the faith.