In 2020, it’s estimated that 60% of internet users will purchase products online — with more users shopping online than ever before.
This presents a ton of opportunity for business owners to take their businesses online and sell products through ecommerce.
The answer to the question “What is ecommerce?” is multifaceted. Beyond simply the act of selling online, ecommerce extends to different types of businesses and can involve selling across a variety of channels.
Savvy business owners see the potential in putting their products in front of where their customers are: online. Ecommerce is revolutionizing how businesses market their products, process orders, and offer support to their customers.
In this guide, we’re defining what ecommerce is, how it works, and how you can establish a successful ecommerce brand that thrives online.